Content Strategist

Our client "AIRR Labs Malaysia" is seeking a Content Strategist to join their team

Join AIRR LABS, a dynamic digital marketing agency that connects brands with consumers across Southeast Asia through innovative and engaging digital experiences. This is an exciting opportunity to lead content strategy development with a focus on TikTok and social media platforms while working with beauty and cosmetics brands in a collaborative, data-driven environment that values creativity and results.

About Our Client

AIRR LABS Malaysia specializes in bringing brand stories to life through full-suite digital solutions that enhance every step of the online customer journey. They foster a team-driven environment that values innovation, accountability, and adaptability while providing opportunities for driven individuals to transform market opportunities into impactful strategies and execution.

What you'll be doing?

• Strategic Content Development : Develop comprehensive content strategies that enhance brand presence across key social media platforms with special focus on TikTok, creating and managing content calendars for consistent strategic posting schedules.
• Performance Optimization : Identify key performance indicators for each platform, stay ahead of emerging trends and viral content, and collaborate with KOLs / KOCs while analyzing audience insights using tools like Meltwater and SoPrism.
• Content Creation Leadership : Oversee content creation across all social media platforms, work closely with production teams to develop engaging multimedia content, and create original content that resonates with diverse audiences through storytelling and trends.
• Analytics & Insights : Monitor performance metrics including views, engagement rates, and conversions across platforms, analyze content performance data to refine strategies, and conduct A / B testing to determine most effective formats and messaging.
• Cross-functional Collaboration : Partner with influencers and creators to expand reach, coordinate with marketing, design, and paid media teams to align content with broader campaigns, and stay informed on competitive landscape and social media trends.

Who are they looking for?

How to apply

Ready to join this role? Click Apply now to submit your resume and share your availability and expected salary with us

We encourage all passionate content strategists to apply - your creativity, strategic thinking, and digital marketing expertise are what matter most to us

All information received will be kept strictly confidential and will be used only for employment-related purposes.

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