Data Analyst, Lending Analytics & Campaign Management

Alliance Bank Malaysia Berhad and its subsidiaries, Alliance Investment Bank Berhad and Alliance Islamic Bank Berhad, is a dynamic, integrated financial services group offering banking and financial solutions through its consumer banking, SME banking, corporate and commercial banking, Islamic banking, investment banking and stockbroking businesses.

Job Responsibilities

• Responsible to optimize product & channel relevancy across customer life cycle, prepare 360-view of total customer relationship overlay to derive optimal segmental price points and operational cost reduction advantages while enhancing customer experience
• Maximize the analytics capabilities to optimize business expansion opportunity to support strategic initiative and business scorecard in terms of acquisition, portfolio management and retention
• Generate insights and statistical capabilities to predict and anticipate future events
• Support end-to-end customer communication management towards enlarging the customer base via behavioral marketing analytics and meeting customer experience excellence through survey / engagement throughout entire customer lifecycle management
• Develop scripts for target-based and event-triggered campaigns, manage customer contact (contact policy and leads historical base), supporting coordinate / plan roll-out of all databased campaign and prospect leads to relevant channel
• Maximize franchise customer communication value with joint collaboration between LOBs to enhance KPIs and to optimize cost
• Ensure quality deliverables within stipulated timeline for tracking of franchise building strategic initiatives, regulatory compliance, BAU business momentum and operational monitoring progress
• Participate and contribute subject matter expertise in data extraction, segmentation and MIS reporting as per requirement
• Build universal knowledge base to support operational proficiency, revenue generation and cost reduction
• Ensure ongoing process simplification, cross-functional process streamlining and risk control process in place and comply to bank internal requirement for business continuity
• Participate in process improvement and technology enablement in the area of productivity and data security

Job Requirements

Seniority level

Associate

Employment type

Full-time

Job function

Analyst, Information Technology, and Marketing

Industries

Banking, Insurance, and Financial Services

Referrals increase your chances of interviewing at Alliance Bank Malaysia Berhad by 2x

#J-18808-Ljbffr