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E-commerce Manager (TikTok Shop)

Vinda SEAKlang City, Selangor, Malaysia

14 hours ago

Job description

E-Commerce Manager (TikTok Shop)

Position Summary

Managing the company’s commercial success on the TikTok platform. Focus on sales performance, content strategy, live commerce coordination, campaign execution, and platform relationship management. Requires strong digital marketing skills, platform knowledge, and deep understanding of the fast‑moving TikTok commerce environment in Malaysia.

Working Location

Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

Responsibilities

Manage end‑to‑end operations of TikTok Shop store, including product listings, pricing, stock availability, order fulfillment, and customer service coordination.
Monitor daily sales performance, optimize product assortment, and identify high‑converting SKUs to drive GMV growth.
Plan and execute monthly campaigns, flash sales, and platform‑led promotions in alignment with TikTok’s commercial calendar.
Develop and implement content strategies that align with TikTok’s best practices, including short‑form video content, creator collaborations, and live streaming.
Coordinate with internal teams and external agencies / creators / KOLs to plan and manage live sessions that drive engagement and conversion.
Analyze performance of content and live sessions to continuously optimize ROI.

Marketing & Campaign Execution

Collaborate with marketing and design teams to create platform‑specific creatives and marketing assets.

Manage in‑app promotions, affiliate campaigns to support traffic and sales objectives.

Track campaign performance, review analytics, and present insights with clear action plans.

Stakeholder & Platform Relationship Management

Maintain close collaboration with TikTok account managers to maximize visibility, gain access to beta features, and ensure platform compliance.

Coordinate with logistics, finance, and customer service teams to ensure operational excellence across the shopper journey.

Regularly present performance reports and improvement strategies to internal stakeholders and senior management.

Qualifications

Bachelor’s Degree in Sales, Marketing, Business Management, Communications, Business Administration, or any related field. Equivalent work experience is acceptable.

Minimum 4‑6 years of experience in e‑commerce, digital marketing, or online retail, with at least 2 years of direct experience managing TikTok Shop.

Hands‑on knowledge of TikTok Seller Center, live commerce workflows, and short‑form content creation trends.

Strong understanding of TikTok’s e‑commerce ecosystem and Malaysia’s digital consumer landscape.

Proficient in using TikTok Shop tools, TikTok Ads Manager, affiliate management, and platform analytics.

Experienced in campaign planning, influencer / creator collaboration, and driving conversion through video content.

Strong analytical skills with the ability to interpret performance data and translate into actionable strategies.

Creative mindset with a keen sense for engaging content and platform trends.

Excellent planning, communication, and cross‑functional coordination skills.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Business Development and Advertising

Industries

Manufacturing

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Ecommerce Manager • Klang City, Selangor, Malaysia

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