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Game Marketing Specialist / Senior
Moonton GamesKuala Lumpur, Kuala Lumpur, Malaysia3 days ago
Job descriptionLocalize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok / Facebook / Instagram / Youtube), events, and partnerships to amplify patch launches. Cross-Functional Collaboration Hub - Execute downstream localization : Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).- Unlock local synergies : Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." Data-Driven Optimization- Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). End-to-End Project Ownership- Own complex patch launch local campaigns and business metrics, manage vendor quality / cost, and mitigate risks.(e.g., PR crises triggered by cultural / religious sensitivities)
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Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia
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