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Assistant Manager / Sr. Exec - Employee Engagement & Branding

Holiday Tours & Travel MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia

7 hours ago

Job description

Overview

Sr. Executive / Team Lead – Engagement & Branding , you will play a pivotal role in strengthening our employer brand, enhancing employee experience, and driving engagement initiatives that shape a positive workplace culture. While your primary focus will be on employee engagement and employer branding, you will also provide support in hiring activities when needed, ensuring a seamless and consistent candidate experience.

Responsibilities

Employer Branding & Talent Attraction

Develop and execute employer branding campaigns that position Holiday Tours as a leading employer.
Strengthen digital and social media presence with engaging, authentic storytelling that reflects company culture and values.
Partner with the recruitment team on branding initiatives that attract top talent.

Employee Engagement

Design and implement engagement initiatives that enhance motivation, collaboration, and retention.

Drive recognition programs, cultural activities, and wellness initiatives to elevate employee experience.

Gather and analyze employee feedback to refine engagement strategies.

Stakeholder Management

Partner with hiring managers to understand talent needs and provide consultative support.

Build strong relationships with candidates, recruitment partners, and internal stakeholders.

People & Culture Advocacy

Act as a culture ambassador, embedding organizational values into programs and initiatives.

Support broader People & Culture efforts in learning, development, and culture-building.

Talent Acquisition Support

Assist in recruitment activities such as sourcing, screening, and coordinating interviews.

Ensure a positive candidate journey, reinforcing Holiday Tours’ employer brand at every touchpoint.

Help maintain a strong talent pipeline by supporting proactive sourcing efforts.

HR Digitalization & Process Improvement

Support implementation of digital tools that enhance both engagement and hiring processes.

Collaborate with ICT and HR to improve operational efficiency and user experience.

Reporting & Compliance

Track, analyze, and report on engagement, branding, and recruitment effectiveness.

Ensure compliance with HR policies, employment laws, and best practices.

Others

Be involved in Travel and Company events, when necessary, i.e., MAS Travel Fair, MATTA Fair, exclusive Travel Talks, etc

Perform any other responsibilities assigned by management.

Requirements

Bachelor’s degree in Human Resources, Business, Psychology, or related field.

4–7 years in HR with a focus on Engagement and Employer Branding, plus exposure in Talent Acquisition. Leadership experience (formal or informal) is an advantage.

Excellent communication, presentation, and negotiation abilities.

Data-driven mindset with strong analytical and problem-solving skills.

Ability to design and deliver impactful engagement and branding initiatives.

Passion for building meaningful employee experiences and fostering organizational culture.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Human Resources

Industries

Events Services

Travel Arrangements

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Employee Engagement • Kuala Lumpur, Kuala Lumpur, Malaysia

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