Senior Executive - TC Brand Marketing

Overview We are looking for a dynamic and driven Senior Executive, Brand Marketing to join our team at Taylor’s College. This role offers the unique opportunity to lead marketing initiatives across one of the college’s diverse portfolios — spanning diplomas and professional studies, while playing a key role in shaping how Taylor’s College is positioned locally and internationally.

Key Portfolio

Taylor’s College Diplomas (7 diplomas) And Professional Studies (Acca Pathway – Full Time, Part Time, Corporate)

Act as campaign lead or co-lead for assigned institutional campaigns under the Campaign Champion structure – Open Days, Fees & Prospectus (Creation & Printing), Corporate, Eduportal.

Key Liaison for agency communication.

Key Result Areas / Responsibilities

Brand & Programme Marketing

Assist the Manager in executing brand and programme-level marketing strategies, grounded in data and market insights. Drive initiatives for new and existing programmes, setting direction and aligning with internal teams (Corporate Communications, Digital Marketing, Creative, Content, Performance Marketing). Lead the development of marketing materials, including printed materials, advertorials, videos, digital banners, print ads, DOOH, on-ground activations, and podcasts. Analyse campaign and market data to generate insights for decision-making and continuous optimisation.

Stakeholder Engagement & Marketing Collaterals

Act as the key liaison and consultant with academic teams (Heads of Schools / Programme Directors) to provide marketing expertise.

Assist schools to meet business objectives and targets by collaborating with Recruitment, Digital Marketing, and Performance Marketing teams.

Partner with Marketing Insights & Recruitment teams to understand market, competitor, consumer, and brand insights.

Ensure programme information is accurate and up to date (codes, intake requirements, pathways, structure, modules, staff directory, etc.).

Collaborate with alumni and students to develop testimonials and success stories as unique selling points.

Support Recruitment with materials for fairs and events.

Partner with Registry and Finance on programme fee updates and fee-setting processes.

Ensure all marketing collaterals and digital assets (prospectus, Edu Guide, leaflets, fees, buntings, website pages) are updated and aligned with branding.

Campaign Lead

Plan, manage, and optimise digital campaigns for every cycle intake, tracking weekly performance against targets.

Familiarise data for schools, programmes and campaigns to make strong recommendations.

Provide strategic input on visuals, ad copy, and audience targeting.

Act as the campaign lead for major institutional initiatives, including :

Open Day cycles – stakeholder coordination, creative development, materials preparation, monitoring results, ensuring adherence to timelines. Prospectus & Fees printing cycles – coordination with recruitment teams and vendors, managing timelines, ensuring accurate delivery.

Ensure post campaign reports are completed within 3 weeks.

Adhoc or special projects may be added into scope when necessary.

Agency Management

Manage day-to-day relationships with multiple agencies to execute campaigns effectively : Digital agency – campaign optimisation and performance. Media agency – media planning and buys. OOH agency – placements and activations. Printing agency – production and timely delivery of collaterals

Review proposals, negotiate deliverables, and ensure alignment with brand objectives, timelines & targets

To continuously challenge both the Creative & Media Agencies to improve their performance standards and level of support for the Taylor’s business.

Administration & Operations

Manage end-to-end vendor processes, including PEF documents, quotations, POs, invoices, and liaising on deliverables

Support internal reporting and documentation to ensure smooth marketing operations

Minimum Academic / Professional Qualification & Experience

A degree in Marketing, Communications, or a related field.

Minimum 2–3 years of experience in marketing, brand management, or campaign execution.

Strong project management skills with the ability to juggle multiple portfolios and deadlines

Data-driven mindset with experience in digital campaign management

Excellent stakeholder management and communication skills

Proactive, detail-oriented, and able to thrive in a fast-paced, collaborative environment

Competencies (Knowledge, Skills & Abilities)

Strong working knowledge of Microsoft office (especially Microsoft Excel & PowerPoint), good numerical acumen as well as verbal skills

Knowledge in Salesforce will be an added advantage

Performance marketing knowledge & skills preferred

Strong project management skills with the ability to juggle multiple portfolios and deadlines

Data-driven mindset with experience in digital campaign management

Excellent stakeholder management and communication skills

Proactive, detail-oriented, and able to thrive in a fast-paced, collaborative environment

A good team player with strong initiative and follow-through

Passionate about marketing and digital works

Problem solver and has creative flairs

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