Customer Lifecycle Marketing Manager (Growth)

Customer Lifecycle Marketing Manager (Growth)

Location : BID Operations Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the company : At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Position Overview

We are seeking a highly motivated Marketing Manager - CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data-driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
• Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
• Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews.
• Lead A / B testing and continuous optimization of lifecycle campaigns.
• Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs).
• Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.
• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
• Manage campaign automation workflows, segmentation, and message optimization.
• Ensure delivery, open, and click rates meet performance benchmarks.
• Work closely with the Data & Analytics team to build client segmentation models.
• Translate customer behavior insights into actionable marketing strategies.
• Provide regular performance reports and recommendations to senior management.

Requirements

Benefits

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