Senior Digital Marketing Executive

Overview

Senior Digital Marketing Executive role at CK East Construction Sdn Bhd .

Responsibilities

• Create and implement innovative social media marketing strategies across multiple platforms to enhance brand awareness, follower growth and contribute to business objectives.
• Analyze market trends, customer insights, and competitive activities to inform and adjust marketing strategies.
• Design and manage paid social media campaigns to generate high-quality traffic and leads.
• Craft engaging social media copy and creative assets for both organic posts and paid advertisements.
• Ensure all website content is optimized for Search Engine Optimization (SEO) to improve organic search rankings and drive qualified traffic.
• Stay updated on digital and industry trends, algorithm changes, customer insights and competitor activities to refine strategies and maintain a competitive edge.
• Collaborate with the creative team to produce engaging, on-brand visual and video content suited for each platform’s audience.
• Analyze campaign performance using data-driven insights, preparing and presenting regular reports to extract actionable insights and identify opportunities for optimization.

Job Requirements

Job Benefits

Seniority level

Employment type

Job function

Industries

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