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Affiliate Marketing - Acquisition & Incubation Team Lead

Affiliate Marketing - Acquisition & Incubation Team Lead

ShopeeKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Shopee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Affiliate Marketing - Acquisition & Incubation Team Lead at Shopee

Location : Kuala Lumpur, Malaysia

Responsibilities

  • Manage and coordinate a team of contract agents, ensuring they are aligned with acquisition goals and operational standards.
  • Identify, negotiate, and onboard top creators into the Affiliate Program through strategic acquisition packages and performance-based partnerships.
  • Drive livestream collaborations with creators to increase platform traffic and conversion.
  • Manage relationships with MCNs to scale creator acquisition through paid-per-stream models.
  • Support the end-to-end operations of the KOL incubation program, including onboarding, workflow execution, and performance tracking.
  • Provide creators with guidance, resources, and insights to improve livestream quality, engagement, and sales performance.
  • Analyse performance data to identify opportunities for growth in orders, traffic, and viewer retention.
  • Collaborate with internal teams to secure creative, tech, and operational support for KOL activities.

Qualifications

  • Experience in influencer marketing, livestream commerce, or creator partnerships.
  • Strong project management and negotiation skills, with the ability to manage both creators and external partners.
  • Data-driven mindset with the ability to turn insights into strategy and execution.
  • Experience managing or coordinating contract teams or field agents is a plus.
  • Passionate about content, creators, and shaping the future of digital commerce.
  • Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Sales, Business Development, and Strategy / Planning
  • Industries : Internet Marketplace Platforms and Technology, Information and Internet
  • We’re hiring. Apply to join Shopee and be part of a fast-growing team.

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    Marketing Lead • Kuala Lumpur, Kuala Lumpur, Malaysia

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