E-Commerce Marketing Performance Senior Associate

E-Commerce Marketing Performance Senior Associate

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the Role

As an E-Commerce Marketing Senior Associate, you will take ownership of campaign optimization and insight delivery across multiple marketplaces. You will manage campaign performance end-to-end, analyze results, and work with managers to develop actionable strategies that improve sales and ROI for clients.

This role suits candidates who already have hands‑on marketplace ad experience and are ready to move from daily execution to data‑led performance improvement and client‑facing responsibilities.

Key Responsibilities

• Plan, execute, and optimize marketing campaigns across Shopee, Lazada, and TikTok Shop to achieve sales and ROAS targets.
• Analyze campaign data to identify opportunities for improvement in keywords, targeting, creatives, and budget allocation.
• Manage day‑to‑day ad performance and ensure proper campaign pacing based on client goals and platform benchmarks.
• Troubleshoot campaign delivery or tracking issues and propose corrective actions.
• Consolidate data from multiple platforms and prepare performance dashboards or reports.
• Translate data into actionable insights for internal teams and clients.
• Support managers in post‑campaign analysis and planning for upcoming promotions or mega sale events.
• Work closely with account managers and commercial teams to align marketing plans with sales objectives.
• Communicate campaign results and recommendations in review meetings.
• Collaborate with content, design, and analytics teams to ensure campaigns are visually and strategically aligned.
• Support training of interns or new associates on campaign setup and platform tools.
• Contribute to internal knowledge sharing by documenting best practices and optimization guidelines.

Requirements

What You Will Gain

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