Marketing Manager

To develop and assist in implementing marketing strategy for the Menicon product portfolio. The major responsibilities covered are the strategic management and strategic / tactical marketing support for Malaysia region. The role involves strategic leadership, brand stewardship, and cross‑functional collaboration to drive category growth and enhance brand equity.

Key Responsibilities :

Strategic Planning & Execution :

Develop and execute marketing plans, portfolio strategies, and new product launches that aligned with company directions & achieve business objectives.

Lead campaign development and performance tracking across multi-channel platforms.

Responsible for preparation of the monthly demand forecast.

Consumer & Professional Engagement :

Build brand connections with consumers, patients, eye care professionals, and channel partners.

Responsible for the positioning, pricing, promotion, packaging and portfolio placement of company brands and communication executions to the eye care professionals / consumer.

Performance & Financial Management :

Achieve business objectives including sales, market share, profitability, and inventory targets.

Manage marketing budgets and expenses effectively.

Cross‑functional Collaboration :

Partner with Sales, Commercial Operations, and Strategy teams to align marketing and commercial plans.

Lead planning meetings and contribute to quarterly sales conferences.

To work with RA / QA on ensuring requirements by local authority are fulfilled e.g. new product registration, advertisements submission and any other relevant matters.

Drive marketing thought leadership and innovation through data analytics and strategic partnerships.

Foster talent development and build marketing competencies within the team.

Qualifications & Requirements :

Bachelor’s degree or higher.

Minimum of 7 years related experience in marketing, preferably in the health care industry is required.

Strong background in digital marketing, brand equity, data analytics, and agency management.

Excellent strategic thinking, business acumen, communication, and project management skills.

Ability to work as a team.

Fluent in English (written and spoken).

Regular co‑travel with sales team.

Travel required both domestic and internationally whenever needed

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Your application will include the following questions :

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing manager?
• How would you rate your English language skills?
• How many years of digital marketing experience do you have?
• How many years of project management experience do you have?
• Are you willing to undergo a pre‑employment background check?
• How much notice are you required to give your current employer?

Oculus (M) Sdn Bhd, is a subsidiary of Menicon group.

Oculus is focused on the innovation and marketing of cosmetic lenses. Its core brands are Miru, FreshKon, Ocuviq, Flexcon.

Menicon Co. Ltd. Japan (HQ), first and largest contact lens manufacturer founded by Mr Kyoichi Tanaka in 1951, and is now represented in over 80 countries.

Menicon's goal is to deliver safe contact lenses worldwide, placing the highest priority on the eye health of our customers.

Menicon is the only manufacturer in the world that is dedicated to all areas of contact lenses‑related business including material development, lens designing and manufacturing of contact lenses and care solutions.

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