Market Research Specialist

As a Market Research Specialist, you will play a pivotal role in gathering and analysing market data to provide valuable insights into the financial industry landscape and customer preferences. Your in-depth research and data-driven recommendations will empower our bank to make informed strategic decisions, strengthen our competitive position, and identify new growth opportunities.

Responsibilities

• Market Analysis : Conduct comprehensive market research and analysis to identify trends, opportunities, and challenges in the financial industry. Monitor market developments, competitor activities, and regulatory changes to keep the bank abreast of market dynamics.
• Customer Insights : Develop a deep understanding of customer behavior, needs, and preferences through surveys, focus groups, and data analysis. Translate customer insights into actionable recommendations to enhance products and services.
• Data Collection & Interpretation : Design and execute surveys, questionnaires, and other research methodologies to collect relevant data. Analyze data using statistical methods and data visualization tools to extract meaningful insights.
• Competitive Intelligence : Track and analyze competitor strategies, products, and market positioning. Provide regular updates to key stakeholders on competitive trends and implications for the bank's business.
• Industry Reports & Presentations : Prepare detailed market research reports and presentations for internal and external stakeholders. Communicate findings effectively, highlighting key insights and actionable recommendations.
• Collaboration : Collaborate with cross-functional teams, including marketing, product development, and senior management, to align market research findings with business goals and strategies.
• Forecasting & Trend Analysis : Utilize market data and customer insights to forecast market trends, identify emerging opportunities, and guide long-term business planning.
• Research Methodology Development : Continuously improve research methodologies and data collection techniques to ensure high-quality, relevant, and reliable market research.

Qualifications

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