Country Trade Marketing Manager, Malaysia

Country Trade Marketing Manager, Malaysia Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role : If you’re looking for a role with variety, this is it. As a Country Trade Marketing Manager, you will ensure the full execution of the local Trade Marketing strategy and support the development of respective country annual Go to Market plans. You will be able to make impact by leading successful deployment of MyPS, Touchpoints and Category management roll out via the local Country Sales team. You will also be empowered to develop capabilities and tools to drive best practice In-store Execution, Availability and Visibility and identify Channel-Category opportunities.

Main Responsibilities :

POSM Management : Lead the local adaptation of Key Visuals into high quality & impactful POSM in-alignment with brand proposition, channel relevance & business need.

POSM Planning : Work with sales and distributors to finalize plans and requirements in the market through POSM ordering and POSM inventory management.

POSM Development : Act as the key contact with local agency for sourcing, design and communication for POSM development through harmonized central supplier and local supplier(s).

POSM logistics : Coordinate with markets on the arrivals of POSMs and premiums and ensure on-time-and-in-full (OTIF) execution based on plans.

Market insight : Collect local trade and competitors display activities via periodic market visits, shopper audits, and competitor activity reports.

Budget & administration : Manage assigned POSM budget, generating PO#, and claims management with distributors.

Trade Marketing Calendar (Activity Grid) Management

Understand the Channel / Category / Brand strategy and co-build the activity plan for the market, together with the Sales and Brand Marketing teams.

Propose the in-store activation budget according to the bottom-up calculation of the activity plan, with a ROI mindset to maximize impact.

Support Channel and Category & Marketing to identify, initiate and collaborate on local key programs which add brand value, drive volume and sales.

Be the central coordination point for execution of all Channel and Category (C&C) strategies & Local Sales initiatives to ensure successful deployment in trade.

Assist channel inputs into the yearly Cascade planning process by identifying the key opportunities (incorporating touchpoints, channel specific learning, competitor analysis and best practice inputs).

Collaborate with the Commercial Development team to track and review trade execution mechanisms, assessing the efficiency & ROI of the execution mechanisms.

Ensure all functions deliver on the Activity Grid (AG), forward plans (Canvas), on-going regional or local led projects, through creation and ownership of Trade Bulletin.

Participate in monthly Marketing workshops as representative of the assigned market and be the local voice to region team.

Shopper Activation Planning & In Store Execution

MyPerfect Store lead for assigned markets working with Local Sales team, Distributor(s) and SEA MyPS project champ on the Markets coverage plan and KPIs targets and overall direction.

Lead the successful deployment of the program, training of end users, and conducting analysis on the results to drive insights into action.

Assist Sales & Marketing to deploy effective in-store activities to generate strong shelf off-take such as bundling, deployment of premiums, re-packing initiatives, activations etc.

Manage promoter / merchandiser with agency and understand key drivers and drainers and ensure learnings are translated into activation plans.

Sales Capability Building & Customer team support

Manage promoter / merchandiser with agency and understand key drivers and drainers and ensure learnings are translated into activation plans.

To assist capability building of local Sales and merchandising teams via commercial selling story, development of selling kit, catalogues and results tracking.

Provide trade support to sales team for customer business reviews and business development plus joint working projects, cascades and roadshows.

Support other transversal projects within Trade Marketing team.

Who we are looking for :

Bachelor degree in a business / marketing discipline

5-8 years of relevant experience in Trade Marketing or relevant field

Experience gained preferably in FMCG environment

Strong market knowledge : Traditional & Modern Trade, Impulse Channel, Channel & Customer planning, Point of Sales materials

Strategic thinking, analytical skills, insight orientated reporting, project management

Proactivity, accountability, resilience, dynamism and self-motivation, growth mindset, time management and good people management skill

Advanced MS Office skills

Fluency in English is required

How to be successful in the role and at Ferrero : Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions : individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.

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