Country Trade Marketing Manager, Malaysia

Country Trade Marketing Manager, Malaysia

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role :

If you’re looking for a role with variety, this is it. As a Country Trade Marketing Manager, you will ensure the full execution of the local Trade Marketing strategy and support the development of respective country annual Go to Market plans. You will be able to make impact by leading successful deployment of MyPS, Touchpoints and Category management roll out via the local Country Sales team. You will also be empowered to develop capabilities and tools to drive best practice In-store Execution, Availability and Visibility and identify Channel-Category opportunities.

Main Responsibilities :

• POSM Management : Lead the local adaptation of Key Visuals into high quality & impactful POSM in-alignment with brand proposition, channel relevance & business need.
• POSM Planning : Work with sales and distributors to finalize plans and requirements in the market through POSM ordering and POSM inventory management.
• POSM Development : Act as the key contact with local agency for sourcing, design and communication for POSM development through harmonized central supplier and local supplier(s).
• POSM logistics : Coordinate with markets on the arrivals of POSMs and premiums and ensure on-time-and-in-full (OTIF) execution based on plans.
• Market insight : Collect local trade and competitors display activities via periodic market visits, shopper audits, and competitor activity reports.
• Budget & administration : Manage assigned POSM budget, generating PO#, and claims management with distributors.

Trade Marketing Calendar (Activity Grid) Management

Shopper Activation Planning & In Store Execution

Sales Capability Building & Customer team support

Who we are looking for :

How to be successful in the role and at Ferrero :

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions : individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.

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