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Marketing Specialist
Finexus International Sdn BhdMY18 days ago
Job descriptionDrive marketing initiatives that target each stage of the customer journey, from awareness and consideration to conversion, retention, loyalty, and advocacy especially for B2B audience. Use data-driven insights to tailor content, audience targeting, messaging, and channel strategies that guide prospects through the funnel, optimise conversion rates, and maximise long-term customer value. Drive strategic demand and lead generation initiatives that attract the right audience and fill the pipeline with qualified prospects. Leverage a mix of inbound and outbound tactics including content marketing, paid campaigns, SEO, SEM, webinars, and EDM to generate awareness and interest at scale. Use A / B tests, data and behavioural insights to nurture leads through personalised journeys, increasing conversion potential over time. Collaborate with Business Units and Sales Team to ensure marketing efforts are aligned with pipeline goals, providing tailored assets and touchpoints that support meaningful, value-driven conversations. Plan, create, and manage high-impact content and a range of assets including blog articles, website updates, whitepapers, landing pages, EDM sequences, social media posts, and sales-enablement materials tailored to specific audiences and business goals. Ensure all content is aligned with brand voice, SEO best practices, and campaign objectives, while continuously optimising based on performance insights. Collaborate cross-functionally with PR & Communi cations and Product Teams to ensure messaging consistency and relevance across all channels. Own the positioning, messaging, and go-to-market (GTM) strategy for new and existing products to ensure successful launches and sustained market traction. Conduct market research, competitor analysis, and customer segmentation to craft compelling value propositions that resonate with target audiences. Develop GTM plans in collaboration with Business Units and Product Teams, covering launch timelines, content assets, enablement materials, and campaign execution. Collaborate with Product Teams to develop marketing strategies that highlight product features, benefits, and USPs via brochures, product demos, and other promotional materials. Plan, execute, and optimise events marketing initiatives, both virtual and in-person, to drive brand visibility, lead generation, and communi ty engagement. Manage end-to-end event logistics including strategy, promotion, partner coordination, and post-event follow-ups. Create compelling event experiences such as product launches, industry conferences, networking sessions, and webinars that align with business goals and audience interests. Support the organisation of webinars, trade shows, product demos, and other offline or hybrid marketing initiatives. Support the planning and execution of integrated media strategies across both digital and offline channels. Assist in identifying target audiences, selecting appropriate media platforms (e.g. Google, Meta, LinkedIn, print, radio, OOH), and allocating budgets effectively to maximise reach and impact. Coordinate media buying activities including ad placements, negotiation with vendors, scheduling, and tracking to ensure cost-efficiency and alignment with campaign objectives. Monitor performance metrics across all channels and contribute to continuous optimisation to improve ROI and lead generation outcomes. Develop and manage affiliate marketing programs to expand reach, drive traffic, and generate qualified leads through strategic partnerships. Identify, onboard, and nurture relationships with affiliates, influencers, and referral partners who align with brand values and target audiences. Create compelling campaigns, track campaign performance, and optimise partner activities using performance metrics. Establish and grow strategic partnerships that amplify brand reach, unlock new customer segments, and drive mutual business value. Identify, evaluate, and collaborate with ecosystem partners including platforms, fintechs, startups, and industry associations to co-create campaigns, joint offerings, referrals, and go-to-market initiatives. Develop partnership frameworks, co-branded assets, and engagement plans that align with both parties' objectives. Track and analyse brand mentions, conversations, and sentiment across social media platforms to understand public perception, identify trends, and respond to reputational risks in real time. Collaborate with the PR & Communi cations Team to ensure brand tone and messaging remain consistent and responsive to audience feedback. Monitor, analyse, and report on the performance of marketing campaigns across channels, with a strong focus on KPIs such as lead quality, conversion rates, CPL, CPA, CPE, ROI and other metrics. Build and maintain dashboards and reports that provide stakeholders with clear visibility into campaign outcomes, funnel progression, and marketing’s contribution to revenue and pipeline growth. Collaborate with cross-functional teams to translate data into actionable strategies. Event Marketing : Support the organisation of webinars, trade shows, product demos, and other offline or hybrid marketing initiatives. Bachelor’s degree in Marketing, Communi cations, Business, or a related field. At least 4 years of experience in a marketing, communi cations, or sales role. At least 2 years of experience in B2B marketing. Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, CEP, CRM, etc). Excellent written and verbal communi cation skills in English. Strong analytical skills and the ability to translate data into actionable insights. Independent and self-starter. Highly organised, proactive, and able to manage multiple projects simultaneously. A team player who thrives in a fast-paced, agile environment. Experience in fintech, SaaS, or B2B tech industry. Knowledge of basic graphic design and video editing tools.
ABOUT THE ROLE
We are looking for a strategic and data-driven Marketing Specialist to join our growing team. You will play a pivotal role in executing marketing strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate is passionate about driving compelling marketing initiatives and campaigns that resonate with our target audience.
KEY RESPONSIBILITIES
1) Omni-Channel Marketing :
- Drive omni-channel marketing campaigns that integrate digital marketing, social media marketing, EDM, offline events or activations, and other marketing channels.
- Ensure a seamless and consistent brand experience across all customer touchpoints, enabling higher engagement, stronger brand recall, increased brand awareness, and measurable campaign performance across the full marketing funnel.
2) Full-Funnel Marketing :
3) Demand & Lead Generation :
4) Content Development & Management :
5) Product Marketing :
6) Events Marketing :
7) Media Planning & Media Buying
8) Affiliate Marketing :
9) Partnership :
10) Social Monitoring
11) Analytics & Reporting :
REQUIREMENTS
PREFERRED (NICE TO HAVE)
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Marketing Specialist • MY
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