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Digital Marketing and Partnership Manager

Digital Marketing and Partnership Manager

UnibexsSelangorMalaysia, Selangor, Malaysia
7 hours ago
Job description

Digital Marketing and Partnership Manager

1 day ago Be among the first 25 applicants

Unibexs Sdn Bhd is Malaysia's based and registered company developing a digital ecosystem platform that connects and empowers everyone involved in international education such as agents, teachers, student ambassadors, service providers, and universities to work, earn, and grow in one place. We are transitioning from a B2B intermediary model into a multi-sided platform, where Unibexs acts as the central hub that powers interactions, commissions, and growth tools for all participants.

As Digital Marketing & Partnership Manager, you will be the driving force behind building, activating and scaling our partner-ecosystem of agents, teachers and ambassadors across the Arabic-speaking and broader regional markets. You will own end-to-end growth funnel from targeted acquisition campaigns, through onboarding and activation in order to sustain engagement and deliver desired measurable outcomes aligned with our business goals. You will collaborate cross-functionally with our result-oriented passionate Tech, Partnerships, Content and operations teams to build a high-velocity, data-driven growth engine.

Main Responsibilities

Ecosystem Acquisition & Growth

  • Run targeted campaigns across Arabic-speaking and regional markets to attract agents, teachers, and ambassadors.
  • Test acquisition channels (Meta, TikTok, Telegram, Google, WhatsApp) to lower cost per acquisition (CPA).
  • Coordinate with Tech for user sign-up tracking and funnel improvements.

Activation & Engagement

  • Create digital onboarding flows, templates, and simple challenges to help new users become active quickly.
  • Launch campaigns that reward ecosystem engagement.
  • Collaborate with authorized Company Leader on incentives for first successful actions.
  • Brand & Community Building

  • Build awareness around Unibexs as a platform brand, not an agency.
  • Lead content marketing (videos, stories, success spotlights) that highlight community achievements.
  • Strengthen social presence across Instagram, Telegram, LinkedIn, and TikTok.
  • Analytics & Growth Reporting

  • Build a Growth Dashboard showing signups, activation, engagement, and conversion.
  • Manage weekly reporting cadence with clear recommendations.
  • Work with Tech to enhance user experience and data tracking.
  • Support the Partnerships team with digital campaigns and content for agent and ambassador programs.
  • Job Requirements

  • Proven experience in building and optimizing sales funnels such as ClickFunnels or similar tools and landing pages that drive conversion.
  • Hands‑on experience with WhatsApp automation and CRM systems (Zoho CRM or equivalent).
  • Strong proficiency in digital analytics and performance marketing, including GA4, Meta Ads, TikTok Ads, and Google Ads.
  • Practical experience in digital outreach, lead-nurture workflows, affiliate or partner marketing, and event or booth coordination.
  • Ability to define, monitor, and report on growth metrics and build dashboards to track funnel performance.
  • Leadership & accountability : ability to own initiatives, hold people accountable, and deliver measurable results.
  • Strategic yet creative : capable of crafting campaigns and scalable growth frameworks.
  • Excellent communicator in English (Arabic is a strong advantage); confident working across cultures and regions.
  • Highly organized and focused, capable of thriving in a fast-moving startup environment with minimal supervision.
  • Role Description

    This is a full‑time on‑site and hybrid role based in Cyberjaya Malaysia, for a Digital Marketing and Partnership Manager. The role involves independently developing and executing strategic marketing campaigns, managing partnerships, and fostering client relationships. Responsibilities include identifying potential partnerships, managing accounts, analyzing market trends, and collaborating with cross‑functional teams to align marketing and partnership goals with organizational objectives from time to time.

    Seniority level

    Entry level

    Employment type

    Full‑time

    Job function

    Business Development and Sales

    Industries

    Technology, Information and Internet

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    Digital Marketing Manager • SelangorMalaysia, Selangor, Malaysia

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