Associate Director Performance Media

Responsibilities

• Lead and define the roadmap of digital across key areas – optimization of digital investment on SEM, Biddable Media, Display, Social Media, Data, E-commerce and Remarketing strategy.
• Create and deliver digital media solutions blending strategy, innovations & insights with creative excellence to achieve a brand’s marketing objective.
• Act as a catalyst between planning, social / content, tech / creative and performance media teams to drive overall digital excellence.
• Working with key agency clients directly to lead their digital propositions going forward.
• Be the consultant and provide digital expertise inputs to the planning and execution of digital marketing activities from content planning on website, online advertising, social media, SEM, mobile, CRM, E-commerce, Lead Generation, and other digital communication platforms.
• Be up to date about latest digital trends and local digital insights and ensuring this is implemented across the different digital touchpoints. Knows where to find the right digital target audience and provide strategic recommendation on digital planning.
• Ensure complete support in the activation of digital campaigns to hit and exceed clients’ expectations / agreed KPIs.
• Support new business pitch work, whenever required.
• Conducting digital 101 sessions for internal team as well as clients.
• Setting digital SOPs in place to deliver best in class digital campaigns and results.
• Improving digital capabilities of planning teams – driving operational excellence.

Qualifications

Additional information

Our employee benefits package comprises the following :

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