Marketing and Public Relations Executive

Marketing and Public Relations Executive

Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere. Join us and discover just how far you can go!

Overview

Role : Marketing and Public Relations Executive. To support the Regional Marketing Team in the Customer Travel, Lifestyle, and Cargo pillars and coordinate with local agencies to adapt regional and global materials for effective local use. To support the Regional PR and Social Media manager to shape positive public perceptions, enhance brand reputation and manage crises effectively. To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social).

Key Responsibilities

• Insights Gathering and Reporting : Provide stakeholders with insights into local marketing intelligence, activities, and / or news.
• Localisation : Execute global and regional campaigns in local market and ensure that these campaigns are adapted according to local culture and sensitivities. Assist with the organisation of local sales and trade events if required.
• Marketing : Develop and deliver local marketing campaigns to drive commercial objectives in the Customer Travel, Lifestyle and Cargo pillars. Function as a brand custodian and ensure that internal and external marketing materials are brand compliant. Ensure local collateral stock levels are maintained appropriately.
• Loyalty : Identify, develop, and deliver local earn and burn opportunities that are jointly agreed with Regional and Head Office. Execute initiatives to promote the Cathay membership programme and acquire new members. Support Cathay member engagement initiatives as required.
• Public Relations : Build and maintain strong relationships with local media and influencers. Identify opportunities to profile senior management, such as through interviews, public speaking engagements and social media. Draft talking points / content. Organise and support local PR events.
• Social Media : Suggest content with local insights and language requirements; work with regional team and agency for delivery. Adapt suitable global and regional social media content for local use.
• Corporate Social Responsibility : Coordinate logistics and local participation as required.

Requirements

Benefits

Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world’s Top Global Airlines. Enjoy travel industry discounts (airfares, hotels, tours, and car hire) and career development opportunities within the Cathay Pacific family.

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.

Only applications from candidates with a cover letter and the right to work in Malaysia without restrictions or sponsorship will be considered.

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