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Product Marketing Manager - ASEAN

Product Marketing Manager - ASEAN

Siemens HealthineersKuala Lumpur, Kuala Lumpur, Malaysia
7 hours ago
Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

We are seeking a dynamic and results-oriented Product Marketing Manager to drive the growth of our oncology solutions across the ASEAN. In this role, you will develop and execute strategic and tactical marketing plans. You will assess market opportunities, contribute to product strategy, define promotional activities, and support product launches to strengthen our brand and achieve commercial objectives. This is an exciting opportunity for a passionate marketer to make a significant impact on cancer care in a fast-growing and diverse region.

Core Responsibilities

Market Strategy & Intelligence

  • Collaborate with regional and country teams to develop ASEAN product launch plans for our radiotherapy product portfolio.
  • Gather, identify and analyze trends, customer needs, and competitive landscape to inform business strategy and shape effective counter strategies.

Product Plans & Campaign Execution

  • Leverage cross functional teams to execute multi-channel marketing campaigns, including digital marketing, events, and sales enablement initiatives, to drive lead generation and brand awareness.
  • Work with marcoms to adapt global and regional marketing materials (collateral, presentations, digital content) to meet the specific needs of local ASEAN markets.
  • Manage marketing program budgets and measure the return on investment (ROI) of marketing activities, providing regular performance reports.
  • Sales Enablement & Product Support

  • Serve as the product champion and key technical marketing resource for the sales team, providing them with the necessary tools, training, and support to succeed.
  • Support the product launch process for fresh solutions in the region, ensuring a coordinated and impactful market entry.
  • Stakeholder & Customer Engagement

  • Build and support strong relationships with key opinion leaders (KOLs), customers, and industry partners.
  • Represent the company at industry events, trade shows, and customer meetings to promote our brand and solutions.
  • Maintain effective internal communication to ensure alignment across sales, clinical, and service teams on marketing goals.
  • Qualifications & Experience

  • Education : Bachelor’s degree in marketing, Business, Life Sciences, or a related field.
  • Experience : 5-8 years of relevant experience in a clinical setting (e.g., as a Radiation Therapist or Medical Physicist) and / or in a sales / marketing role within the healthcare, medical device (Medtech).
  • Industry Knowledge : Experience in oncology is highly preferred. Familiarity with the healthcare landscape and purchasing dynamics in ASEAN countries is a strong advantage.
  • Language : Fluent in English. Ability in another Southeast Asian language is a plus.
  • Skills & Competencies

  • Initiative-taking & Solution-Oriented : A self-starter with strong critical thinking skills and the ability to manage multiple projects simultaneously.
  • Customer-Focused : A genuine passion for understanding and meeting customer needs.
  • Collaborative : A collaborator with solid people skills to build relationships and influence across divergent functions and cultures.
  • Strong Communicator : Excellent written and verbal communication skills, with the ability to present complex information clearly and professionally to diverse audiences.
  • Business Acumen : Ability to translate strategies into actionable, purposeful plans.
  • Project Management : Organized and meticulous, with the flexibility to manage conflicting priorities in a challenging environment.
  • Who we are

    We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

    How we work

    When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

    Data Privacy

    We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile where you can upload your CV. Setting up a profile also lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open.

    As an equal opportunity employer, we welcome applications from individuals with disabilities.

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