Senior Manager / Manager, Product Marketing (Consumer Electronics)

Senior Manager / Manager, Product Marketing (Consumer Electronics)

Position Summary

The DA Product Marketing Manager plays a critical role in managing the product lifecycle, launching new products, analysing market trends, and driving consumer engagement. They work closely with sales, R&D, supply chain, and retail marketing teams to ensure products meet market demands and business objectives.

Responsibilities

• Develop and implement marketing strategies for DA products to achieve business targets.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Define product positioning, pricing, and value propositions.
• Manage end‑to‑end product lifecycle, from supply and demand planning to Go‑to‑Market execution.
• Introduce new products, coordinate transitions and end‑of‑life strategies.
• Coordinate with R&D and supply chain to ensure optimal product availability.
• Monitor performance and recommend improvements based on market feedback.
• Plan and execute product launches, including messaging, promotion, and retail activation.
• Develop sales and marketing materials for internal and external stakeholders.
• Work with media and advertising teams to create campaigns that drive awareness and demand.
• Collaborate with sales to develop strategies that drive sell‑in and sell‑out.
• Provide product training and key selling points to sales teams and retail partners.
• Analyze sales data to identify gaps and improvement areas.
• Develop and manage digital marketing, influencer collaborations, and consumer promotions.
• Drive consumer education on product benefits through social media, events, and PR initiatives.
• Ensure brand consistency across all marketing touchpoints.
• Work closely with HQ, RHQ, and cross‑functional teams to align product and marketing strategies.
• Manage relationships with retail partners, distributors, and agencies.
• Ensure compliance with global and local marketing guidelines.

Skills and Qualifications

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