Marketing Specialist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

As the Marketing Partner, you will be required to have deep understanding and experience with In-Vitro Diagnostics Solutions and technology trends in the Healthcare industry. Heavily focused on strategic products marketing and identifying qualified opportunities for Roche Diagnostics product lines. Work closely with sales, healthcare consultants and technical product specialists to identify market opportunities, drive sales, and maintain relationships in key accounts.

You demonstrate personal purpose around improving the healthcare ecosystem thinking from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to the health environment; creating better health outcomes for more patients faster, and by bringing a strong entrepreneurial mentality with outstanding partnering capabilities.

You will be :

Laboratory Marketing : Analyses the evolving market environment, develops the strategy such as customer segmentations, positioning, branding, messaging, PR / communications, pricing strategy and ensures effective rollout of strategy to the marketplace. Assist in the development of a yearly Marketing Plan which outlines marketing strategies and initiatives for the products responsible.

Laboratory KOL management and development. Strategic partnership with 3rd party vendors and medical associations. Product Management : Portfolio Management including inventory and product lifecycle management of instrument and reagents. Support in product quality issues and implementation. Support in the planning and execution of marketing activities ( i.e. : Product campaigns / promotions / Exhibition booth / Digital marketing initiatives )

Product Training and development of selling aids and value stories. Provide 2nd line technical / application support e.g. evaluations, projects, troubleshooting. Support field force with Customer presentation / CMEs, Market intelligence, Formulation of sales arguments, Product information updates

Market Access : Assist in the development and implementation of business strategies to achieve profitable relationships and identify potential opportunities with major accounts across the Business Area. Cross BA selling as One Roche approach.

Market Intelligence and Trends : Continuously collect and analyse relevant market and competitor information and trends to assess market position and long term opportunities, translate into actionable information and shape the market.

Feedback market trends and needs to the relevant internal stakeholders & any other tasks or projects as assigned from time to time.

Who you are

Strong organizational, communication and interpersonal skills. Good analytical, problem solving, creative thinking and time management skills.

Entrepreneurial mindset and strong business acumen together with the ability to manage ambiguity and drive for results. Ability to perform under pressure while juggling multiple tasks. An independent and a team player, has positive attitude and a willingness to lear. Ability to adhere to deadlines and work in a team. Resourceful, detail-oriented, proven ability to meet deadlines in a fast paced environment.

More than 3 years of experience designing and delivering healthcare solutions. Passion for the healthcare industry –good understanding of how the healthcare industry operates and the unique characteristics of the industry ecosystem.

Experience with C – level customer engagements and vision selling of Healthcare solutions. Experience and success in negotiating complex deals; partnerships with customers and partners. Ability to work collaboratively with technical and non-technical team members. Understand the intersection between clinical healthcare, technology applications, and trends. Consistent record of building collaborative relationships with peers and teams, helping cross functional teams address strategic opportunities and solve problems across the organization.

Management of complex projects with ambitious milestones in high pressure circumstances. Bachelors or Masters in Health / Biomedical / Science / Marketing or equivalent experience will be a plus.

Has prior experience in Molecular / Tissue Diagnostics / Microbiology are preferably.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

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