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Assistant Brand Manager / Manager

Assistant Brand Manager / Manager

EMAX Beauté International Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia
22 days ago
Job description

Job Summary :

We are looking for an experienced Brand Manager / Assistant Brand Manager to lead strategic marketing, advertising, KOL collaborations, and community events. The ideal candidate has a strong background in brand building, digital & traditional advertising, content creation, and campaign execution. They will manage cross-functional teams, optimize marketing performance, and ensure seamless execution of brand initiatives.

Key responsibilities :

Strategic Marketing & Brand Management

  • Develop and execute brand strategies to drive market growth, brand awareness, and customer loyalty.
  • Oversee brand positioning, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints.
  • Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation.
  • Work closely with the Product Development team to ensure that new offerings align with the brand's image and customer needs.

Advertising & Campaign Management

  • Develop and manage advertising strategies across multiple channels, including digital, social media, print, TV, and out-of-home (OOH) advertising.
  • Plan and execute paid media campaigns, ensuring optimal budget allocation and return on investment (ROI).
  • Monitor campaign performance using analytics tools, making data-driven adjustments to optimize engagement and conversions.
  • Collaborate with creative teams and agencies to develop impactful ad creatives and messaging that resonate with target audiences.

    • KOL & Influencer Marketing

  • Build and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers to enhance brand credibility and reach.
  • Oversee influencer collaborations, ensuring content aligns with brand values and marketing objectives.
  • Track and analyze KOL campaign performance, optimizing strategies based on engagement and conversion data.

    • Community Event Planning & Execution

  • Conceptualize, plan, and execute community events that align with brand objectives, ensuring high engagement and meaningful interactions.
  • Build partnerships with local organizations, influencers, and media to maximize event reach and impact.
  • Manage on-ground activations, including logistics, staffing, and audience engagement strategies, to create memorable brand experiences.
  • Analyze event performance, gather customer insights, and leverage feedback to enhance future event planning.

    • Merchandise Planning & Execution

  • Develop and implement merchandise strategies to enhance brand visibility and consumer engagement.
  • Collaborate with designers and suppliers to create high-quality promotional merchandise that aligns with brand aesthetics and marketing objectives.
  • Ensure efficient inventory management, cost control, and timely distribution of merchandise for campaigns, events, and retail promotions.
  • Analyze the effectiveness of merchandise campaigns and recommend improvements based on sales and consumer feedback.

    • Content Creation & Brand Storytelling

  • Develop compelling content strategies that resonate with target audiences across various platforms, ensuring brand consistency.
  • Oversee the creation of marketing materials, including social media content, email campaigns, website copy, and event collateral.
  • Work closely with designers, photographers, and videographers to produce engaging visual and video content for campaigns.
  • Optimize content for different marketing channels, ensuring alignment with brand tone, audience preferences, and performance goals.

    • Stakeholder Collaboration

  • Work cross-functionally with internal teams (Brand, Advertising, Training, Operations, and Finance) to ensure smooth execution of promotional activities, new product launches, and campaigns.
  • Develop and nurture relationships with external agencies and suppliers to guarantee timely and high-quality delivery of marketing communications, materials, and campaign executions.

    • Performance Monitoring & Insights

  • Leverage data analytics to monitor campaign performance, identify trends, and share actionable insights to inform strategy refinement and decision-making.
  • Measure and report on the ROI of marketing activities, optimizing future efforts based on performance metrics.
  • Conduct post-campaign analysis to assess effectiveness and provide recommendations for future improvements.

    • Job Requirements :

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience in brand management, marketing, or advertising, with expertise in campaign execution and KOL management.
  • Strong data analysis skills to optimize marketing performance.
  • Excellent communication and content creation abilities.
  • Detail-oriented with strong problem-solving and project management skills.
  • Ability to work independently and in teams in a fast-paced environment.
  • Fluent in English, Malay, and Mandarin for effective communication.
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    Assistant • Kuala Lumpur, Kuala Lumpur, Malaysia

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