Senior Manager, Commercial Marketing

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Senior Manager, Commercial Marketing

Job Brief :

We are seeking a dynamic and strategic Senior Manager to lead the marketing function within our Commercial Division. This role is critical to positioning our Commercial Division as the ultimate payment convenience – by amplifying our merchant and user‑facing narratives, deepening partnerships through co‑marketing, and driving adoption across key verticals. Success in this role means stronger merchant relationships, sustained user engagement, and accelerated monetization of our ecosystem.

Responsibilities :

• Marketing Strategy & Leadership : define and lead the end‑to‑end marketing strategy for the Commercial Division, ensuring alignment with business priorities and revenue goals.
• Merchant & Partner Marketing : work with Category Leads to deliver compelling growth and marketing propositions to partners.
• Consumer Engagement : lead go‑to‑market campaigns for commercial products and services, driving awareness, adoption, and usage in target segments.
• Integrated Campaigns : oversee digital, offline, and partnership marketing channels to deliver impactful campaigns that maximize ROI.
• Data‑Driven Insights : leverage analytics to track performance, optimize campaigns, and translate insights into actionable strategies.
• Team Leadership : build, mentor, and manage a high‑performing marketing team that partners effectively with Commercial, Product, and Growth.
• Cross‑Functional Collaboration : work with merchant services, category management, and platform teams to deliver cohesive, impactful narratives.
• Brand Positioning : strengthen brand presence across key verticals (e.g., retail, eCommerce, mobility, SMEs) and reinforce the beyond payments and beyond Malaysia agenda.

Requirements :

Our Perks and Benefits :

We believe that you have what it takes to fit into the Touch ‘n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!

Touch ‘n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch ‘n Go’s policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing :

Note : Only shortlisted candidates will be contacted.

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