Role Overview
We are looking for a driven Sales Representative to grow Upbound's presence in cafés, gyms, and off-trade channels. This role focuses on building strong relationships with outlet owners, driving product placement, and ensuring consistent sell-through. The Sales Rep will be the face of Upbound in the field — introducing our hydration and performance drink to new accounts, managing existing partners, and ensuring execution excellence on the ground.
Key Responsibilities
1. Business Development
- Identify and secure new accounts in cafés, boutique gyms, yoga / Pilates studios, co-working spaces, and other off-trade outlets.
- Pitch Upbound products to decision-makers and negotiate commercial terms with support from the Senior Sales Manager.
- Achieve targeted new outlet openings monthly.
2. Account Management
Manage relationships with existing partners to drive reorders and maintain shelf / fridge presence.Monitor stock levels, assist with replenishment, and coordinate with distributors / warehouse for timely delivery.3. Trade Activation & Execution
Work with Marketing to execute in-outlet activations (sampling, small events, collab campaigns).Ensure visibility through POSM (posters, fridges, counter stands) and premium placement in outlets.Provide feedback on competitor activity and outlet trends.
Order, Delivery & Payment Handling
Personally deliver products to cafés, gyms, and off-trade outlets as part of sales visits.
Handle COD (cash on delivery), PO, and invoice-based orders directly with outlets.Ensure products and invoices are delivered together, with proper acknowledgment from outlets.Collect payments accurately and submit to Finance according to company SOP.Maintain delivery records and reconcile stock / outstanding payments daily.5. Reporting & Insights
Submit weekly reports on outlet visits, sales performance, competitor movements, and market feedback.Track KPIs : number of new outlets, sales volume per account, reorder frequency, and activation success.Provide insights to Sales & Marketing for product positioning and growth strategy.KPIs / Success Metrics
New outlet acquisition target (cafés, gyms, off-trade) – monthly / quarterly.Volume sold per outlet and reorder rate.% of outlets activated with POSM / branding.Customer satisfaction and retention (measured via reorder consistency).Requirement
1–3 years of sales experience in FMCG, beverages, or lifestyle brands (preferred but not mandatory).Strong interpersonal and relationship-building skills.Self-motivated, energetic, and comfortable with fieldwork and outlet visits.Passion for wellness, fitness, and lifestyle brands a plus.Ability to communicate in English and Bahasa Malaysia; Mandarin is an advantage.Possess own transport for outlet visits.