Marketing Executive

Key Responsibilities :

• Partner Operations to initiate and develop local store marketing (LSM) to drive incremental sales.
• Manage LSM campaign including marketing materials, copywriting, content editing and proofreading.
• Undertake editing / tweaking of existing marketing materials, provide support on co-ordination, follow-up and distribution of marketing collaterals.
• Execute and facilitate photography or videography session for digital content (TT & GMB).
• Monitor and analyze campaign effectiveness, including sales tracking,  competitive benchmarking and LSM expenses management.
• Prepare marketing reports, conduct analysis / learning for LSM campaigns and provide insights to enhance campaign performance.
• Audit, track and analyze social media presence, local social media campaigns (e.g. Tik Tok), digital advertising costs, return on spending and recommend improvement.
• Stay updated on consumer behavior and market trends to develop and refine LSM strategies.
• Liaise with delivery partners and maintain accurate information on delivery platforms.
• Perform any other marketing and administrative tasks as assigned.

Requirements :