Senior Executive, Marketing (Property Development)

Senior Executive, Marketing (Property Development)

Responsibilities :

• Develop and execute marketing campaigns, tactical marketing programme / activities planning and executions, and administration of daily operation routines.
• Work on the conception of new marketing strategies, project positioning, and identify ways to tap into the target market, including constantly adopting innovative marketing tactics, exploring new marketing channels and innovative localised marketing approaches.
• Drive marketing planning for new project launches, overall project branding strategy, marketing concept and action plan.
• Review the effectiveness of the marketing communication strategies and marketing campaigns.
• Monitor KPIs and review the effectiveness of strategies from time to time.
• Conduct thorough market research (demand analysis, buying behaviour studies, demographic studies, competitive studies, SWOT analysis and other related surveys) to develop in-depth market insights for marketing strategy planning.
• Budget planning and monitoring, reporting.
• Attend to department reporting, administrative and ISO related matters.
• Act as liaison for customers’ inquiries on Marketing campaigns and Marketing-related matters.
• Manage and work closely with internal and external stakeholders and strategic partners.
• Undertake other ad‑hoc projects as assigned by the Management from time to time.

Requirements :

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Advertising

Referrals increase your chances of interviewing at PR1MA Corporation Malaysia by 2x

Get notified about new Marketing Executive jobs in Petaling Jaya, Selangor, Malaysia .

#J-18808-Ljbffr