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E-Commerce Assistant Manager
E-Commerce Assistant ManagerCTDK HOLDINGS • Kuala Lumpur, Kuala Lumpur, Malaysia
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E-Commerce Assistant Manager

E-Commerce Assistant Manager

CTDK HOLDINGS • Kuala Lumpur, Kuala Lumpur, Malaysia
4 days ago
Job description

Senior Human Resource Manager. Certified HRDF Trainer

Role Overview

The E-Commerce Assistant Manager is responsible for driving the strategic growth, profitability, and operational excellence of SimplySiti’s online business across Shopee, TikTok Shop, and Brand.com .

This role leads a team covering performance marketing, backend operations, live commerce, and affiliate management , ensuring cohesive execution and measurable business results. The ideal candidate blends strategic foresight, analytical sharpness, and leadership in managing both people and platforms.

Key Responsibilities

  • Develop and execute the annual e-commerce business plan, aligning with brand and retail sales goals.
  • Set monthly GMV, ROI, and profitability targets, and lead initiatives to achieve or exceed them.
  • Identify new business opportunities such as cross-border expansion, platform collaborations, and exclusive online product launches.
  • Work closely with senior management on forecasting, sales pacing, and budget planning.
  • Lead and coach a cross-functional e-commerce team, including :

Senior Executive (Performance Marketing & Backend Operations)

  • Executive (Live Commerce & Affiliates)
  • Set clear KPIs, provide performance feedback, and ensure upskilling through continuous learning.
  • Foster collaboration across marketing, supply chain, finance, and creative departments for seamless execution.
  • Performance Marketing & Analytics

  • Oversee paid media strategy and budget across Shopee Ads, TikTok Ads, and Meta Ads.
  • Monitor ROAS, CTR, CPC, and conversion trends, ensuring spend efficiency and sustained growth.
  • Review and approve ad creatives, messaging, and targeting strategies with the internal team and agencies.
  • Generate periodic performance reports and insights to guide management decisions.
  • Operations & Backend Excellence

  • Ensure the accuracy and optimization of product listings, inventory data, store settings, and campaign setups.
  • Coordinate with supply chain teams to align stock readiness with promotional and campaign timelines.
  • Maintain strong working relationships with platform account managers to secure exposure opportunities, co-funding, and campaign participation.
  • Troubleshoot and resolve major operational or backend issues quickly and effectively.
  • Live Commerce & Affiliate Management

  • Supervise direct report of E-commerce Executive to manage and grow :
  • A roster of live hosts aligned with brand tone and sales KPIs.

  • The affiliate network for sustained revenue contribution.
  • Review live session schedules, scripts, conversion dashboards, and host performance metrics.
  • Approve incentive structures, commissions, and collaborations that drive engagement and conversion.
  • Ensure live commerce activities align with monthly sales campaigns and product focus priorities.
  • Promotional & Campaign Execution

  • Oversee the planning and profitability of all promotion mechanics (vouchers, bundles, GWPs, flash sales, etc.).
  • Benchmark competitor campaigns to maintain strong category presence and pricing competitiveness.
  • Approve promo budgets, mechanics, and discount tiers to balance sales uplift and margin control.
  • Qualifications

  • Bachelor’s Degree in Business, Marketing, E-Commerce, or related field.
  • Minimum 4-5 years experience in e-commerce, digital marketing, or online retail, ideally within FMCG or consumer brand sectors.
  • Strong understanding of digital analytics, SEO / SEM, and performance marketing.
  • Excellent leadership, cross-functional collaboration, and communication skills.
  • Strong passion in digital and ecommerce environment
  • Interested candidates are invited to submit their resume to

    #J-18808-Ljbffr

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    Assistant Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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