Content Writer

About GMG GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful brands in the well-being sector, with operations across the Middle East, North Africa, and Asia. Notable brands include Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Timberland, Vans and The North Face.

About the role The Content Writer will craft compelling, engaging, and conversion-driven English marketing copies for push notifications, newsletters, paid ads, banners, blogs, and more. This role delivers consistent, high-quality communications across all digital platforms (E-commerce, emails, marketplace) and ensures alignment with GMG sports brand tone and SEO best practices. The Content Writer collaborates with marketing, design, and trade teams to inform and delight customers, helping them make informed purchase decisions. Strong writing skills, attention to detail, and the ability to meet deadlines in a fast-paced E-commerce environment are essential.

Responsibilities

Develop, write, and edit engaging English marketing copies for push notifications, newsletters, paid ads, banners, blogs, and other digital marketing platforms for GMG Sports’ digital platforms.

Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touchpoints.

Research product features, industry trends, and target audience to tailor copy that drives engagement and sales.

Optimize content for SEO where applicable, ensuring visibility across search engines and digital channels.

Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment.

Work with internal stakeholders to ensure content aligns with ongoing campaigns and promotions.

Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversion rates.

Manage deadlines and multitask efficiently to support the company's fast-paced marketing calendar.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (Master’s is a plus).

2+ years of content or copywriting experience, preferably in E-commerce or retail.

Excellent written and spoken English; other languages are a bonus.

Strong writing and editing skills with a clear grasp of tone, voice, and audience targeting (Sports / E-commerce segment preferred).

Familiarity with SEO best practices to boost content visibility and product traffic.

Excellent proofreading to ensure error-free, consistent messaging.

Ability to manage multiple content projects and meet tight deadlines.

Basic understanding of content performance metrics (e.g., open rates, CTRs).

Creative thinking with the ability to pitch fresh content ideas.

Awareness of E-commerce demands such as promo cycles and seasonal campaigns.

Additional information

Seniority level : Entry level

Employment type : Full-time

Job function : Marketing, Public Relations, and Writing / Editing

Industries : Retail

Note : This description may include generic listing information and related roles for GMG Marketplace in Kuala Lumpur. It does not list all duties or qualifications and is subject to change at GMG’s discretion. This job posting is intended to provide a general overview of the role and required qualifications.

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