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Advertising & Promotion Executive- Marketing Department

Advertising & Promotion Executive- Marketing Department

Popular Book Co. (Malaysia) Sdn. Bhd.Kuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Job Overview

We are seeking an Advertising & Promotion Executive to join our Marketing Department.

Responsibilities

  • Propose, manage, and execute marketing campaigns, promotional activities, and events to achieve maximum brand awareness and sales.
  • Establish visual merchandising guidelines and ensure adherence by all outlets.
  • Liaise with design teams and suppliers / vendors to ensure timely delivery of sales and marketing components.
  • Work closely with advertising agencies and suppliers on above and below-the-line advertising programs, ensuring cost-effectiveness.
  • Assist in preparing Quarterly Reviews, Annual Marketing Plans, and Business Reviews.
  • Monitor A&P expenditure vs budget set.
  • Undertake market research and analyze sales & marketing results.
  • Perform other reasonable duties as requested by superiors.

Company Overview

We are an established brand with a wide network and strong market share in the Malaysia retail scene. Our core businesses include retailing, publishing, distribution, and e-learning, with global operations across Singapore, Malaysia, Hong Kong, Macau, China, Taiwan, and Canada.

We are seeking bright minds and trendsetters to join our growing team in Malaysia.

We are an equal opportunities employer and welcome applications from qualified candidates.

#J-18808-Ljbffr

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Marketing Executive • Kuala Lumpur, Kuala Lumpur, Malaysia

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