QA Compliance Executive

Advertising and Promotion Executive (Retail)

Responsibility summary and qualifications are listed below.

Responsibilities

• Coordinate and implement assigned advertising and promotions projects as well as public relations efforts to meet the overall objectives of the Mall.
• Help identify, plan, and organize suitable themed promotions for the Mall to achieve strong brand identity and positioning, while maintaining a strong market presence.
• Evaluate feasibility of each promotion against Company policies, objectives, and target market.
• Conduct market research and compile figures or statistics toward the preparation of advertising and promotion plans.
• Monitor and evaluate the effectiveness of promotions against existing policies, objectives, and target market.
• Ensure proper implementation and smooth coordination of duties among departments and contractors for all promotion events.
• Stay abreast of the latest digital innovations and implement on the Mall’s digital platform.
• Manage online media campaigns, online advocacy, editorial planning and coordination, community outreach efforts, promotion, and related activities.
• Assist in the development of monthly newsletters and preparation of mailing lists.
• Measure the performance of digital marketing efforts using web analytics tools such as Google Analytics.
• Assist in the preparation of press invitations, press releases, press kits, and coordinate press gifts for all promotion events.
• Attend and provide assistance and support during actual events as required.
• Assist in coordinating the photography session of the press conference or any media coverage.
• Identify and organize charitable and community-related programs.

Requirements

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