Marketing Associate – 2026 Graduate Intake

Marketing Associate – 2026 Graduate Intake

Responsibilities

• Assist in developing GTM strategies for AIoT products based on market research, competitive analysis, and consumer insights
• Identify target customer segments, key selling points, and market entry strategies
• Coordinate new product launch activities including timeline planning, resource allocation, and budget tracking
• Create and implement marketing assets such as advertisements, sales toolkits, and promotional materials
• Support the planning and execution of digital and offline campaigns
• Assist in content creation for social media, websites, and other marketing channels
• Ensure brand consistency across all touchpoints
• Conduct market and competitor analysis to identify trends and opportunities
• Collect and analyze sales data and customer feedback to refine GTM strategies
• Monitor market dynamics and adjust marketing plans accordingly
• Track and report campaign performance using data and analytics
• Work closely with sales, product, and design teams to align marketing efforts
• Help coordinate promotional events, product launches, and other initiatives
• Manage marketing materials and support day-to-day operations
• Complete tasks assigned by mentor or supervisor as needed

Job Requirements

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