Head of Social Media & Content

As the Head of Content & Social Media, you will play a pivotal role in shaping 2Stallions' brand narrative and driving engagement.

You will be responsible for developing and executing a comprehensive content strategy that aligns with our business objectives, positions us as thought leaders, and generates leads. You'll lead and inspire the Content & Social Media team, ensuring exceptional content reaches target audiences across diverse platforms.

This role encompasses managing both internal and client content marketing projects, guaranteeing the consistent delivery of high-calibre content that adheres to our brand standards and achieves client goals.

Responsibilities for both internal brands and client projects

Content Strategy & Development :

Develop and implement an integrated content strategy aligned with marketing goals, both short- and long-term

Research and identify content themes and topics that educate customers and support business objectives.

Lead the content team in creating high-quality content (videos, infographics, blogs, data visualisation) for multiple platforms (websites, social media, publications).

Continuously monitor and adapt the strategy based on data, analytics, and market trends.

Ensure content adheres to brand guidelines for structure, layout, tone of voice, and user experience across all channels.

Conduct competitor and internal content audits to identify areas for improvement.

Stay informed of legal considerations like copyright and data protection laws.

Explore and leverage new technologies (e.g., AI writing tools) to refine content creation and strategy.

Content Management & Optimisation :

Develop and maintain content style guides and best practices.

Oversee the implementation of established content strategies.

Establish and optimise workflows for requesting, creating, editing, publishing, and archiving content.

Develop and implement measurement systems to track content performance against objectives.

Optimise content for search engines and user experience.

Continuously test and refine content based on data analysis.

Content & Social Team Management :

Manage the content team, including recruitment, training, and professional development.

Provide mentorship and support to team members, fostering their growth and career progression.

Lead the team in developing content for both internal marketing and client projects.

Academic & Professional Qualifications

Bachelors degree in a related area (eg. Mass Communication, Marketing)

Achievements & Experience

5+ years of relative business experience (preferably B2B & B2C, content marketing and / or communications)

2+ years of managerial experience

1+ years of client relationship experience

Agency experience added advantage

Fluency in English (Written and Verbal)

Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)

Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly

Experience with AI tools for content writing and marketing for copywriting and advertisement

High Proficiency in MS Office and Google

Experience with content management systems and multichannel marketing software

Experience and strong understanding of data protection laws and copyright regulations

Experience with public relations initiatives

Excellent writing skills and communication skills in English

Excellent leadership and interpersonal skills are essential

Attention to detail

Excellent editing skills are essential

Experience working with and in multicultural environments

• Only shortlisted candidates will be notified.
• Applicants must have the legal right to work in Malaysia, either through citizenship, permanent residency, or a valid work visa