Product Specialist

Primary Objective

• To ensure achievement of team and individual sales targets
• To make regular sales calls to related healthcare professionals - Interventionists and cardiovascular lab staff (i.e. technicians, radiologists, nurses), to promote AV products by providing detailed product information, technical specifications and latest clinical data.
• To develop and implement effective sales plan in assigned territories, in accordance with set budgets, sales volumes, product mix and timescales.
• Regularly review sales objectives and strategies according to the overall company's objectives and policies
• To provide professional and technical advice to Drs / Interventionists and cath. Lab staff on PTCA cases – specifications & properties of AV products for the various clinical scenarios
• Prepare sponsorship documents & organize assigned marketing activity i.e. local & overseas medical congresses
• Plan & organize teaching programs by local & foreign physicians in assigned accounts
• Organise & deliver product presentations to healthcare providers
• Implement marketing strategies & messages to promote and increase market share of assigned products
• Track implementation & MS % in accounts
• Coordinate marketing programs and promotional campaigns as assigned
• Prepare sponsorship documents & organize assigned marketing activity i.e. local & overseas medical congresses
• Prepares annual volume (Unit), ASP and MS% forecasts, promotional activities & expense budgets
• Gather market & competitive information to prepare for product launches in the assigned territories.
• Execute product launches & track success
• Keep track of territory performance & market share, provide feedback & propose action on sales issues (e.g. pricing, positioning, activities)
• To keep abreast of competitors’ activities / information and keep the company updated at all times
• Participate in training programs e.g. Journal clubs
• Keep updated on new hospital / cath lab openings – propose entry strategy into new accounts
• To propose consignment levels of the inventory in assigned accounts & Regular review of consignment levels to ensure optimal stock levels
• Close monitoring to report product usage, and ensure products are replenished
• Ensure necessary documentation is completed by various parties until billing is completed
• Keep track of government hospital usage & outstanding purchase orders, and follow-up with purchasing dept / bumiputra agents for all necessary documentation (quotation, PO) to ensure prompt billing
• Work with sub-distributor, if any, to ensure prompt reporting of usages
• Conduct regular stock checks in the labs, ensuring minimal stock discrepancy. Follow-up to trace & check product usage in case of discrepancy
• Check product expiry dates & propose action, including stock rotation to other centres
• Handle product complaints promptly in accordance with AV’s policies
• To lead projects as assigned by direct reporting manager
• To ensure full compliance of Corporate policies and procedures

Job Specifications

Basic Requirements

Preferred Requirements

Personal Traits

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