Team Lead, Marketing & Communication (Business Campaigns)

Team Lead, Marketing & Communication (Business Campaigns) page is loaded## Team Lead, Marketing & Communication (Business Campaigns)locations : HLT-Hong Leong Towertime type : Full timeposted on : Posted 30+ Days Agotime left to apply : End Date : November 30, 2025 (26 days left to apply)job requisition id : JR

• If you are looking to excel and make a difference, take a closer look at us…
• Embark on a thrilling journey as you become the architect of Hong Leong Bank’s transformation journey. Our Analytics department will employ data-driven insights to revolutionise our business throughout the organisation. The successful candidate will be part of our initiative in designing captivating customer journeys, leveraging a deep understanding of AI / ML / Digital solutions to deliver a modern customer experience. Hong Leong Bank is undergoing a transformation journey where our products & services will be driven by an AI / ML strategy. Communications with our customers are contextual, relevant, and engaging. This role is pivotal in supporting this objective, as the successful candidate will be a key contributor to ensure all campaigns are developed based on data-backed insights and employing modern marketing methods.## Functional
• (job responsibilities)
• Lead a team of analysts to produce end-to-end business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical findings on each customer.
• Robust understanding in advanced analytics & statistics, with the aim to facilitate a productive working relationship with the Data Science Lab, and subsequently translate technical & rigorous analytical findings to non-technical stakeholders – effectively bridging barriers between technical data scientists and business lines.
• Effectively communicate & visualise data-driven insights with bank-wide stakeholders, providing guidance on how to formulate effective and engaging campaign journeys that include every possible customer touchpoint across different channels.
• Provide weekly & monthly review on effective campaign mechanics, shifting consumer trends, market movements – in order to unlock organic growth, including but not limited to up-selling & cross-selling opportunities in each customer journey.
• Work with cross-functional departments to enhance existing & future analytics tools & platforms, balancing stakeholder needs with data accuracy / integrity to ensure business value in every initiative.
• Identify inefficient marketing strategies & propose solutions to turn traditional campaigns into always-on customer journeys with real-time data tracking, in order to reach an objective where segmentation analysis can be granularized into one single customer (Segment of One marketing).
• Supervise the execution, monitoring, and measurement of marketing campaigns in relation to bank-wide targets.## Managerial
• (team / group responsibilities)
• ###
• Build the team :
• Determine what roles are needed for the business. Attract, source, and select based on a main objective of transforming the team into a highly capable analytics unit, that consistently generates actionable insights.
• Groom & upskill talent and develop a career roadmap for each analyst, ensuring that the team is consistently on an upward trajectory towards a data-driven future.###
• Manage the team :
• Upskill & maintain stability in a team that is aligned to – and focused towards – projects with the highest business impact.
• Drive accountability with a clear effort / reward system without prejudice. Step in to manage stakeholders as and when required, while ensuring that team members are also capable to manage cross-functional stakeholders themselves when faced with temporary operational gaps.
• Lead by example by establishing a positive and healthy working environment.###
• Guide the Team :
• Guide the team on customer journey development, creation, and validation of unique insights, dive deeper into key campaign drivers, consumer behaviour, market segmentation, to ensure an effective campaign output.
• Provide thought leadership on how to review campaign proposals for business value, contrasting effort and time spent, and tying back to an overarching objective of always-on customer journey.
• Provide value-added recommendations and suggestions during the campaign consultation phase and how to interpret campaign performance, draw conclusions that are actionable and insightful.## Organizational
• (organizational responsibilities)
• To ensure alignment to the Division and Bank’s strategic intent and goals for each Financial Year.
• To drive bank-wide campaign performance to achieve the target set by the department.##
• Education / Qualification
• Degree in a quantitative field, such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.##
• Experience
• 7 years & more of employment experience on improving business processes through human capital & technology.
• Possess a strong analytical background that can translate insights into business strategy. Comfortable working with data and making data-driven decisions utilising multiple sources of information.
• Ability to succinctly articulate and visualise analytical findings to senior management. Good interpersonal, communication skill and strong influencing ability is highly crucial.
• Familiarity with project management frameworks, and proven work experience in leading a team of analysts.
• Experience in SQL, Python AI / ML development, Tableau, UiPath & RPA, is a long-term advantage.
• Track record of driving business value through the integration of data analytics and business strategies, resulting in improved operational efficiency, revenue growth, and competitive advantage.
• Ability to juggle multiple work streams, filter, evaluate, and prioritise solutions.
• Thrive in a fast paced, dynamic environment, and is a collaborative team player.
• Comfortable working with tight deadlines, with a strong attention to detail.
• About Hong Leong Bank
• We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
• We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
• Realise your full potential at Hong Leong Bank by applying now.
• Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining

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