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CRM Executive
Caring Pharmacy Retail Management Sdn BhdShah Alam, Selangor, Malaysia2 hari lalu
Penerangan pekerjaanLifecycle Marketing : Develop and execute strategies to acquire, nurture, and retain customers across all lifecycle stages Loyalty Programs : Support the design, management, and continuous improvement of loyalty programs to drive repeat purchase and engagement Retention Strategies : Identify and implement initiatives to minimize churn and increase customer lifetime value Database Management : Manage and segment customer data and supporting CRM systems, ensuring data quality and completeness Segmentation & Targeting : Leverage marketing automation platform(s) and CDP data to create targeted campaigns and personalized communications Campaign Performance : Analyze, track, and report on CRM campaign performance to drive continuous improvement Customer Satisfaction : Implement feedback loops to monitor customer satisfaction and identify improvement areas Work with cross-functional teams to align CRM strategies with overall business and marketing objectives Partner with tech / data engineering teams to maintain membership data accuracy and quality Coordinate with marketing, sales, analytics, martech, and product teams to implement and refine CRM initiatives Degree in Business in Marketing, Business Analytics, or a related field 1+ years of experience in CRM, Lifecycle Marketing or related digital marketing roles Experience executing customer lifecycle and retention strategies Familiarity with A / B testing and campaign optimization E-commerce or retail industry background is an advantage Familiarity with marketing automation platforms (eg : Mailchimp, Braze, Clevertap, MoEngage, Emarsys,or related tools) Familiar with data analysis and visualization skills, with proficiency in tools such as Tableau, Google Analytics, Qlik, Power BI, SQL or equivalent Good interpersonal and communication skills with a collaborative and proactive mindset Ability to multitask and perform effectively under tight deadlines Analytical thinker with the ability to interpret complex data into actionable strategies Self-motivated, positive, and proactive
SUMMARY :
- The CRM Executive will play a key role in driving customer engagement, loyalty, and retention across both BIG and Caring Pharmacy brands
- The role focuses on designing and executing data-driven CRM strategies, leveraging marketing automation platforms, to influence customer behavior across their lifecycle
- You will collaborate with cross-functional teams to align CRM initiatives with business objectives, ensuring a seamless and consistent customer experience. In addition, you will partner with the Business Intelligence team to derive insights from customer data and apply these to optimize CRM programs and campaigns
KEY RESPONSIBILITIES :
A. Customer Relationship Marketing and Management (CRM) :
B. Cross-Functional Collaboration :
REQUIREMENTS :
Willing to travel or relocate (scheduled to move to a new HQ in Bukit Raja by mid-2025).
Currently will be based in Section 51, Petaling Jaya.
Buat amaran kerja untuk carian ini
Executive Executive • Shah Alam, Selangor, Malaysia
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