Growth Marketing Senior AssociateIntellect • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
Growth Marketing Senior Associate
Intellect • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
12 hari lalu
Jenis pekerjaan
- Quick Apply
Penerangan pekerjaan2–4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus). Strong understanding of user journey design, segmentation, and behavioural triggers. Comfortable with data — able to interpret dashboards and draw insights to drive iteration. Experience running experiments (A / B testing, growth loops, or funnel optimisation). A growth mindset : proactive in suggesting new lifecycle strategies, not just executing existing ones. Ability to work cross-functionally and manage multiple stakeholders. Have excellent written and verbal communication skills in English. Data driven, results focused and always looking to improve things. Global company – work in a diverse environment with people from nearly 20 countries Generous leave policy – time off to rest and recharge Christmas week off – company-wide break during Christmas, separate from annual leave Birthday leave – enjoy a day off on your birthday Quarterly mental health days – one day off every quarter to focus on your wellbeing Flexible work arrangements – work in a way that suits your lifestyle and goals Work-life balance – a culture that values personal time and long-term wellness Medical coverage – comprehensive insurance for peace of mind Performance bonus – high performance is recognised and rewarded Development budget - annual allowance to support your professional development Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care Socials and communities – regular non-work events / activities to connect and have fun together
As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You’ll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect.
Reporting to the Product & Growth Marketing Lead, you’ll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth.
This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.
- Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys.
- Develop and optimise automated communication flows across email, push, and in-app channels.
- Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools.
- Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases.
- Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation.
- Collaborate with Customer Success to drive specific adoption goals.
- Run A / B tests, derive insights, and propose new strategies to increase retention and product utilisation.
Requirements
Benefits
Why You’ll Love Working With Us :
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