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CircularCommerce - VP of Marketing
iPrice group Sdn BhdMalaysia30+ hari lalu
Penerangan pekerjaan10+ years of experience across various aspects of digital marketing in South-East Asia Track record building brands and bringing them into a market, preferably in the electronics sector Structured approach to problem solving and numbers driven, while at the same time bringing an eye for the emotional side of branding Ability to define multi-channel user journeys, starting on social over traditional web to conversational commerce touch-points Team player who brings an entrepreneurial mindset and thrives in a cross-functional and fast-paced environment Comprehensive healthcare benefits (including outpatient, in-patient, dental & pharmaceutical benefits for you and your family) Additional well-being benefits, such as mental health coverage and corporate ClassPass discounts. Adaptable working approach (including leave in lieu, flexible working hours) Additional Office perks (including monthly lunch & team allowances, stocked pantry; subsidised vending machine and plenty of fun events) EPF and SOCSO contributions for all full-time employees
DESCRIPTION
Circular Commerce is on a mission to empower people in developing markets via access to affordable and quality technology.
Despite a decade of e-commerce in South-East Asia, 80% of electronics is still sold offline. E-Commerce in SEA is very complex with marketplaces, social, live, messengers and brand.com all being important parts of the mix. Offline shops remain a preferred destination with shopping malls offering air condition, convenience and many other entertainment options.
Circular Commerce is enabling brands to leverage on digital channels to curate a loyal audience and full-fill their needs via a full omni-channel presence – online and offline.
RESPONSIBILITIES
As VP Marketing, your responsibilities include :
- Own the brands under Circular Commerce umbrella starting from the Unique Value Proposition over the personality & tone of voice to the design language.
- Define the strategy to reach our target customers in an omni-channel approach leveraging on social, conversational commerce and lead-gen tactics.
- Optimize customer acquisition costs and lifetime value in a data-driven way, using performance marketing and retention channels.
- Be part of a close nit senior leadership group, evolve and drive our vision, in an extremely fast-moving ecosystem.
REQUIREMENTS
BENEFITS
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Marketing • Malaysia
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