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Lecturer - Advertising & Brand Management

Lecturer - Advertising & Brand Management

Taylor's University Sdn BhdSelangorMalaysia, Selangor, Malaysia
1 hari lalu
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Lecturer - Advertising & Brand Management

Posted on : 26 Sept 2025

Division : Higher Education (HE)

Department : School of Media & Communication )

RESPONSIBILTIIES

Teaching & Learning

  • Deliver high-quality teaching across Advertising & Brand Management modules at undergraduate level (and postgraduate where applicable).
  • Undertake curriculum design, development, and review to ensure alignment with programme outcomes and industry needs.
  • Prepare and deliver lectures, tutorials, workshops, and practical sessions using effective and engaging teaching methods.
  • Provide academic advising, consultation hours, and mentorship to guide students’ learning, career development, and well-being.
  • Contribute to assessment activities such as setting, invigilating, marking, and moderating examinations and assignments.
  • Integrate digital tools and innovative pedagogies to enhance student engagement and learning outcomes.

Research & Scholarly Activity

  • Conduct research, scholarly, or creative activities in relevant areas of advertising, branding, or marketing.
  • Publish in peer-reviewed journals, conferences, or recognised industry / academic platforms.
  • Seek research funding, consultancy, or industry collaboration opportunities.
  • Supervise undergraduate research projects, and postgraduate research

    • Industry Engagement & Collaboration

  • Build and maintain strong links with the advertising, branding, and marketing industries.
  • Facilitate live briefs, guest lectures, field projects, and internships to enrich the student learning experience.
  • Contribute to the School’s strategic initiatives through industry partnerships, collaborations, and professional engagement.

    • Administration & Service

  • Undertake administrative responsibilities such as module leadership, programme coordination, or participation in committees.
  • Support student recruitment, orientation, and retention initiatives.
  • Participate in accreditation, quality assurance, and programme monitoring processes.
  • Contribute actively to departmental, School, and Faculty events and activities.

    • REQUIREMENTS

  • Possess a PhD in Media and Communication with a specialization in Advertising or a closely related field from a reputable institution
  • Published at least 1 paper in in C.I. journal (ISI, SCOPUS) in the last 5 years
  • Demonstrated experience in higher education teaching and curriculum development or substantial industry experience in advertising, branding, or marketing with evidence of coaching, mentoring, and high-quality presentation skills.
  • Ability to develop engaging teaching methodologies and materials, including the effective use of digital and interactive technologies to facilitate learning.
  • Strong industry network and knowledge of current trends in advertising and brand management are an added advantage.
  • Proficiency in creative software applications, particularly Adobe Creative Suite for teaching. Knowledge of additional digital, interactive, and emerging creative technologies will be an added advantage.

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    Lecturer Lecturer • SelangorMalaysia, Selangor, Malaysia