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Regional Marketing Director

Universal Robina CorporationKlang City, Selangor, Malaysia

9 jam yang lalu

Penerangan pekerjaan

Overview

Grow Beyond UR Job with URC!

Universal Robina Corporation is looking for Regional Marketing Director (Malaysia)

The Regional Marketing Director is responsible for driving growth of the respective category across the entire URC portfolio. This role leads the identification of new opportunities, segments, and offerings to accelerate overall business growth. A key part of the role is partnering closely with country teams to propel category performance in each market, ensuring local strategies are aligned with the global vision. The Director champions synergy across innovation, brand building, and portfolio strategy to unlock scalable and sustainable growth.

What are their Job Responsibilities :

Responsibilities

Growth and Profitability Accountability

Own the category’s revenue, gross profit, and EBIT delivery. Drive initiatives that enable topline growth while improving margins through productivity, mix management, and cost optimization strategies.

Innovation Leadership

Define and lead the global innovation agenda to unlock new growth opportunities and address evolving consumer needs. Oversee cross-functional collaboration with R&D, Market Research, Creative Agencies, Finance, and Sales to ensure successful innovation delivery and execution.

Brand Equity & Communication

Leverage consumer and market insights to develop differentiated positioning, brand strategy, and communication platforms. Guide markets on brand activation to build long-term equity and engagement across touchpoints.

Global-Local Partnership

Serve as a strategic partner to country marketing and commercial teams, providing guidance and tools to drive category performance in-market. Ensure alignment between global strategy and local execution, while respecting market nuances.

Portfolio & Category Strategy

Shape the long-term portfolio strategy, including role of brands, pricing architecture, and white space identification. Make portfolio choices that support both premiumization and value offerings aligned to consumer trends.

Business Planning & Performance Management

Lead annual strategic planning and monthly performance reviews for the category. Provide business analysis, insights, and corrective actions to ensure targets are met or exceeded.

Qualifications

At least 8 years of experience in marketing roles within the FMCG sector, with a proven track record of successful brand management. Experience in leading marketing campaigns, product launches, and managing a brand across various channels.

Ability to communicate, influence and network with key stakeholders at all levels, both internal and external.

Knowledge of current marketing trends and best practices in the FMCG industry.

Strong project management skills, with attention to detail and the ability to manage multiple projects simultaneously.

Experience in leading and managing a team, demonstrating the ability to mentor, motivate, and drive a team towards achieving marketing objectives.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

Note : Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

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Marketing Marketing • Klang City, Selangor, Malaysia