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Data Analytics Lead
LearntasticKepong, Kuala Lumpur, Malaysia1 hari lalu
Penerangan pekerjaan5+ years of experience in marketing analytics, business intelligence, or related role Strong knowledge of digital marketing metrics and performance measurement Proficiency in analytics and visualization tools (Google Analytics / GA4, Looker Studio, Tableau, Power BI, Excel / Google Sheets, SQL) Experience working with paid search, SEO, social, and affiliate marketing data Excellent communication skills — ability to turn data into clear stories for executives Detail-oriented with strong problem-solving skills Experience in the e-learning, SaaS, or B2C digital marketing space Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, etc.) Knowledge of statistical modeling or predictive analytics Opportunity to influence marketing strategy and executive decision-making Work with a leadership team that values data-driven insights Competitive salary and performance-based bonuses Flexible remote work environment Growth opportunities in a company expanding through innovation and acquisitions
Overview
Location : Remote
Employment Type : Full-Time
About Us : We are a fast-growing continuous education company with multiple brands in the e-learning and certification space. Our mission is to provide high-quality, accessible courses for professionals across industries. We’re looking for a Data Analyst Lead who can dig into our marketing and traffic data, uncover insights, and deliver clear, actionable reports to leadership.
What You’ll Do
- Collect and consolidate marketing and traffic data across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms
- Analyze campaign performance, ROI, conversion funnels, and channel effectiveness to identify growth opportunities
- Build dashboards and reports (weekly, monthly, quarterly) that make complex data easy for leadership to understand
- Translate data into clear recommendations that influence marketing spend, campaign strategy, and business decisions
- Monitor KPIs such as CPC, CTR, ROAS, SEO rankings, conversion rates, and customer acquisition cost
- Collaborate with the Marketing, Sales, and Finance teams to align insights with company goals
- Proactively highlight risks, inefficiencies, and new opportunities for optimization
What We’re Looking For
Nice to Have
Why Join Us?
If you’re passionate about using data to drive smarter marketing decisions and want to make an impact in a growing education company, we’d love to hear from you!
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Data • Kepong, Kuala Lumpur, Malaysia