Data Analyst

Role Overview

We are seeking a detail-oriented and analytical Data Analyst to focus on marketing data and insights. This role will be responsible for analyzing and interpreting marketing-related data to help the business understand campaign performance, customer behavior, and overall marketing effectiveness. The Data Analyst will provide actionable insights that support data-driven decision-making and optimize marketing strategies.

Key Responsibilities

• Maintain and update market information system regularly.
• Gather data from internal and external sources from multiple sources (CRM, website analytics, social media, campaign platforms, etc.)
• Analyze daily sales and market performance reports, providing actionable insights.
• Develop dashboards and reports that combine marketing and logistics insights to give a holistic view of campaign effectiveness and operational impact.
• Prepare and distribute reports to internal stakeholders.
• Collaborate with marketing, sales, and logistics teams to provide integrated, data-driven recommendations.
• Conduct segmentation, demand forecasting, and trend analysis to optimize marketing spend and inventory planning.
• Ensure data accuracy, reliability, and consistency across marketing and logistics reporting systems.

Requirements