Digital Marketing Manager

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Novugen is a wholly owned subsidiary of SciTech International, a UAE-based group with over 30 years of experience in the healthcare industry. We specialize in venturing into strategic healthcare businesses and developing world-class healthcare facilities across the globe. With operations in eight countries across continents, our global presence and expertise empower us to meet the complex challenges of delivering hard-to-source, technology-intensive pharmaceutical products to the market.

Our manufacturing facilities in Bandar Enstek, Negeri Sembilan, are the first USFDA-approved pharmaceutical manufacturing facilities in Malaysia and Southeast Asia. We are also the first pharmaceutical company in the region to be vertically integrated from R&D to manufacturing, giving us greater control over the supply chain and reflecting our commitment to meeting a wide range of stringent regulatory standards.

At Novugen, we are united by a shared vision, with a team of talented individuals from diverse backgrounds and nationalities working together towards one common goal. We are driven by a passion for science and innovation, striving to accelerate the launch of pharmaceuticals that lack robust generic alternatives due to their complexity. Our continued investment in R&D and dedication to excellence aim to provide early access to affordable, high-quality medicines, impacting lives across the world.

Together, we are shaping the future of healthcare and changing lives everywhere.

About the role

Novugen is embarking on a transformative journey by establishing a dedicated Digital Marketing function aimed at enhancing our brand presence, fostering meaningful engagement with the HCPs, and positioning ourselves as a digital leader in the pharmaceutical space.

This role will be instrumental in driving Novugen’s social media advocacy, developing engaging content strategies, supporting disease awareness campaigns aligned to Novugen’s Strategic Portfolio, and enabling our commercial team to build strong, digital-first relationships with HCPs. The role will also serve as a digital face of Novugen at key industry events and conferences.

As Novugen expands its global footprint, this role will evolve into a Digital Engagement Center of Excellence, offering strategic direction, knowledge transfer, and operational support to regional markets. The incumbent will play a critical role in replicating digital success models and standardizing best practices across Novugen’s international presence.

Key Responsibilities :

• Lead and manage Novugen’s official social media handles (LinkedIn, Facebook, Instagram, YouTube, etc.).
• Collaborate with internal stakeholders (commercial, medical, market access) to curate and repurpose scientific, product, and thought leadership content.
• Onboard HCPs as digital brand advocates for Novugen, enabling co-creation of content (interviews, blogs, reels, etc.).
• Own the digital expression of Novugen’s brand across platforms.
• Support corporate branding initiatives across digital, events, and stakeholder-facing media.
• Represent Novugen at scientific congresses, medical conferences, and digital events.
• Serve as the centre of excellence (CoE) for digital marketing, enabling knowledge sharing and best practices across regions.
• Stay ahead of emerging digital trends, HCP behaviour changes, and platform evolution to continuously innovate engagement strategies.
• Pilot new formats (podcasts, virtual CME webinars, micro-influencers) that enhance Novugen’s digital leadership.
• Ensure digital activities adhere to industry regulations (MOPI, NPRA, etc.) and internal compliance protocols.
• Regularly report performance and insights; refine strategies based on analytics.

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