Performance Marketing Manager

Overview

The Performance Marketing Manager drives strategy and execution across digital channels such as SEM, social, and display to meet client acquisition and growth goals. This role combines data-driven decision-making, campaign optimization, and client collaboration to deliver impactful marketing outcomes. You will guide and mentor performance teams while ensuring continuous improvement and innovation in a fast-paced digital landscape.

Key Responsibilities

• Strategy – Responsible for the strategic direction of various performance marketing channels across multiple clients, including :
• Set up, manage, and optimize campaigns across platforms such as SEM, Social, Display, and content discovery platforms
• Equip individual performance teams to work with media planners and ensure successful delivery of the performance strategy
• Distill client needs (stated and implicit) and tailor performance solutions accordingly
• Support processes for efficiency and effectiveness when working with agency teams
• Set acquisition and growth targets for performance marketing across online channels (social, paid search, mobile, display, etc.)
• Oversee the team in tweaking strategies by evaluating KPIs of all current channels to optimize marketing effectiveness
• Use multi-touch attribution to track touchpoints across the funnel and maximize campaign effectiveness
• Understand internal products thoroughly; research competitors to identify gaps and set goals for the brand accordingly
• Leverage customer insights to better segment, target, and reach potential customers
• Own brand plans and QBRs (quarterly business reviews); monitor key campaign performance strategy and work on BAU strategy with team support
• Support hypothesis development and run A / B or multivariate testing to recommend optimizations
• Embed a culture of strategic thinking via a category DIY framework
• Collaborate daily with the Client marketing team, Internal Media Planning Team, and Performance Marketing Team to drive operational excellence
• Guide the team to identify client pain points and innovatively improve non-performing areas
• Analytics – Instill strong analytical skills and a data-driven approach to problem-solving within the team and across platforms :
• Google Analytics
• Facebook Ads Manager
• Google Ads
• Facebook Business Manager
• Shopee
• Assume day-to-day responsibility for responsible accounts, working with the performance teams
• Ensure the performance team continuously upskills and stays up-to-date with the fast-changing digital landscape, tools, formats, and best practices
• Collaborate with Head of Performance to identify organic growth via incremental revenue opportunities
• Inspire the team through leadership, clear direction, feedback, and support
• Motivate and coach the team to bring new and exciting ideas to the performance function
• Perform any additional ad-hoc tasks as assigned by superiors

Qualifications

Seniorities

Employment Type

Job Function

Industries

Note : This refined description excludes boilerplate and unrelated postings while preserving the core responsibilities and qualifications of the role.

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