Product Marketing Specialist

About the Role

As a Product Marketing Specialist for Mastery, your role involves developing and executing marketing strategies for mastery programs. You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels. Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively. Your contributions will be essential to the success of our certification offerings.

Responsibilities

Mastery Marketing Strategy

• Develop and execute marketing strategies for the successful launch and ongoing promotion of mastery programs.
• Define audience segmentation strategies to deliver personalized marketing campaigns for different mastery programs.
• Collaborate with cross-functional teams to ensure alignment with business goals.

Campaign Development & Execution

Data Analysis and Insights

Technical Competencies

Soft Competencies

Experience

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.

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