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Senior Trade Marketing Manager (Section Head)
Senior Trade Marketing Manager (Section Head)Addiction Pet Foods • Bayan Lepas, Penang, Malaysia
Senior Trade Marketing Manager (Section Head)

Senior Trade Marketing Manager (Section Head)

Addiction Pet Foods • Bayan Lepas, Penang, Malaysia
1 hari lalu
Penerangan pekerjaan

Senior Trade Marketing Manager (Section Head) - Remote

Location : Malaysia

About The Role

As Senior Trade Marketing Manager, you will be the driving force behind how our brands show up in-store and online. You’ll partner closely with Sales, Brand Marketing, and Key Accounts to design and execute trade programs that :

  • Win space, visibility, and share at retail
  • Strengthen partnerships with key customers
  • Convert shoppers into loyal buyers

You will lead and mentor a trade marketing team, ensuring strong execution across channels (modern trade, general trade, pet specialty, and e-commerce where applicable).

Key Responsibilities

  • Lead Trade Strategy & Planning :

    • Develop annual and quarterly trade marketing plans aligned with brand and sales objectives.

  • Translate brand strategies into customer-specific initiatives and promotions.
  • Identify growth opportunities by channel, customer, and category.
  • Activation & Execution :

    • Design and implement in-store visibility, merchandising, promotions, and shopper activation programs.

  • Ensure excellence in execution across channels through clear guidelines and performance tracking.
  • Lead development of trade materials (POSM, displays, promo mechanics, retailer assets).
  • Customer & Channel Management :

    • Partner with Key Account Managers and Sales to co-create customer plans.

  • Prepare and present trade programs and post-activity reviews to internal stakeholders and key customers.
  • Support new product launches with strong trade activation plans.
  • Insights & Performance Management :

    • Use category, shopper, and sales data to sharpen trade strategies and plans.

  • Track and evaluate the performance of activations (ROI, uplift, off-take) and recommend improvements.
  • Monitor competitor activities and respond with agile, impactful initiatives.
  • Team Leadership :

    • Coach, develop, and inspire the trade marketing team to deliver high performance.

  • Set clear objectives and KPIs, and drive accountability and collaboration.
  • Champion a “test, learn, improve” mindset within the team.

    • What We’re Looking For

  • 5–8+ solid years’ experience in Trade Marketing within FMCG or Pet Food (or closely related categories)
  • Proven track record of leading trade programs that delivered measurable business impact (e.g., growth in sales, share, distribution, or visibility)
  • Experience managing and developing a team
  • Strong understanding of retail, distributor, and / or pet specialty channels
  • Solid commercial acumen with the ability to balance brand-building and sales objectives
  • Confident in working cross-functionally with Sales, Marketing, Supply Chain, and external partners.
  • Dynamic, hands-on, and a “natural marketer” – someone who combines creativity with data-driven decision-making.
  • Excellent communication, presentation, and stakeholder management skills.

    • Why Join Us?

  • Opportunity to shape the trade marketing agenda in a growing, brand-driven business.
  • Work with passionate teams in a fast-moving, entrepreneurial environment.
  • Lead meaningful projects that directly impact shopper choice and business growth.

    • How To Apply

    If this sounds like you, please send your CV to and may attach a cover letter highlighting your most impactful trade marketing project (and the results), and your experience leading a team.

    #J-18808-Ljbffr

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