The job scope for Sales and Marketing combines responsibilities from both domains, aiming to drive business growth through customer acquisition, brand awareness, and revenue generation. Here's a breakdown of the typical tasks involved :
- Lead Generation & Prospecting
- Identify potential clients through networking, cold calls, emails, and social media.
- Qualify leads and follow up regularly.
- Product / Service Presentation
- Demonstrate product benefits, give presentations, and answer client inquiries.
- Customize solutions based on customer needs.
- Negotiation & Closing
- Prepare quotes, negotiate prices or packages, and close sales.
- Ensure all paperwork and contracts are properly handled.
- Client Relationship Management
- Build and maintain long-term relationships with customers.
- Handle post-sale follow-ups and resolve issues.
- Sales Reporting
- Track sales performance, prepare reports, and provide feedback to management