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Chief Marketing Officer

Chief Marketing Officer

Atrium HR Consulting LtdPenangMalaysia, Penang, Malaysia
30+ hari lalu
Penerangan pekerjaan

Chief Marketing Officer (Penang, Malaysia)

Our client is a top university in Malaysia, currently seeking a Chief Marketing Officer (CMO) to oversee a range of functions to enhance the university's visibility, engagement, and external relationships.

Role Purpose

The CMO will play a pivotal role in driving the university's growth, enhancing its brand, and fostering relationships with key stakeholders. This position requires a strategic thinker with strong leadership skills, excellent communication abilities, and a deep understanding of marketing, communications, and university operations.

Responsibilities

  • Corporate Development :

Build and maintain strategic partnerships with external organisations to foster growth opportunities.

  • Develop initiatives to enhance the institution's corporate reputation and visibility.
  • Identify and pursue collaboration opportunities with businesses to support educational and operational goals.
  • Communications :

    • Craft and execute effective internal and external communication strategies.

  • Ensure consistent messaging across all platforms, including digital, print, and social media.
  • Act as the primary point of contact for media inquiries and press releases.
  • Marketing :

    • Oversee the creation and implementation of marketing campaigns to attract prospective students and stakeholders.

  • Develop strategies to enhance brand awareness and loyalty among target audiences.
  • Analyse market trends and data to inform marketing initiatives and optimise outreach efforts.
  • Admissions :

    • Collaborate with the admissions team to develop and implement strategies to meet enrolment goals.

  • Manage outreach activities to engage potential students and build relationships with feeder schools and institutions.
  • Streamline the admissions process to ensure a seamless and welcoming experience for applicants.
  • Student Engagement :

    • Design and implement programmes to foster a vibrant and inclusive student community.

  • Collaborate with student organisations to enhance campus life and extracurricular involvement.
  • Regularly collect and act on student feedback to improve the overall experience.
  • Fundraising :

    • Develop and execute fundraising strategies to support institutional priorities and initiatives.

  • Cultivate relationships with donors, alumni, and community stakeholders to secure financial contributions.
  • Plan and coordinate fundraising campaigns and donor recognition events.
  • Events :

    • Organise and oversee events such as open days, graduation ceremonies, and community engagement activities.

  • Ensure events are well-planned, impactful, and aligned with institutional goals.
  • Manage budgets, logistics, and vendor relationships to ensure successful execution.

    • Qualifications

  • Corporate Development / University Advancement :

    • Proven ability to drive strategic initiatives that support institutional growth and development.

  • Marketing Communications :

    • Experience managing comprehensive marketing communication strategies to achieve organisational goals.

  • Regional Admissions Offices :

    • Demonstrated success in overseeing regional admissions operations to optimise processes and increase enrolment.

  • Student Engagement / Experience :

    • Expertise in developing and implementing programmes that enhance student engagement and improve the overall experience.

  • Fundraising & Alumni Relations :

    • Strong track record of managing fundraising campaigns and engaging alumni to support institutional initiatives.

  • Grants & Partnerships :

    • Skilled in identifying and securing grants, as well as building and maintaining strategic partnerships.

  • Corporate Relations & Communications :

    • Experience managing corporate partnerships and delivering effective communication strategies.

  • Branding & Marketing (Local & International) :

    • Proficiency in building and sustaining a strong brand identity both locally and internationally.

  • Events & Media Management :

    • Expertise in planning and executing events and managing media relations to enhance visibility and reputation.

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    Chief Marketing Officer • PenangMalaysia, Penang, Malaysia