WE PROVIDE RE-LOCATION SUPPORT TO VIETNAM FOR THIS ROLE
Shape The Future of Global Health, from Vietnam 🇻🇳
At Elfie, we’re not just building a health tracking app. We’re changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you’ve just found your next move.
We provide relocation support to Vietnam for expats, and a seat at the table of one of Asia’s most exciting mobile health-tech companies.
Curious to learn more about our team, culture, and what it's like to relocate to Vietnam?
Click here to find out more on our careers page!
About The Role
The Product Manager will design habit-forming experiences that keep users engaged and returning to Elfie daily. From streaks and nudges to gamified rewards, you’ll build the core systems that turn health tracking into a rewarding routine-blending behavioral science, emotional design, and data-driven insights to drive long-term habits.
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Elfie ResearchWhat You’ll Get
Relocation Support - We handle the move, financially and practicallyPermanent Global Contract - With a seriously competitive salaryPrivate Healthcare - From day oneTop-Tier Tech Setup - Brand new MacBook + full onboarding kitCareer Growth Framework - Clear, personalised, and fast-movingBonus Scheme - Performance-related, quarterly paid14 Days PTO + Public Holidays - Real time offHybrid Working - 3 days in the office per weekRefreshments - Free Lunch and Dinner every day for you to enjoyWhat You’ll Do
Own and evolve Elfie’s user engagement strategy across onboarding, mid-game, and long-term retention to build lasting behavior changeDesign and optimize behavioral product loops such as streaks, coin economy, challenges, and milestone rewards to drive habit formation and motivationIntegrate personalized in-app communications (notifications, banners, pop-ups) into the user journey in ways that prompt action without overwhelming usersCollaborate with behavioral scientists, designers, engineers, and content teams to transform evidence-based insights into intuitive, engaging product experiencesUse data, user feedback, and A / B testing to understand what drives behavior and continuously improve product outcomesBuild scalable engagement systems with reusable frameworks and logic that can adapt across features, segments, and marketsDefine and track key engagement metrics to guide decisions, measure impact, and prioritize product improvementsChampion a user-first mindset, ensuring every engagement mechanism is grounded in empathy, science, and sustainable health improvementWhat You’ll Need
Product management experience
5+ years of experience in mobile product management, with a focus on user engagement and retention3+ years managing B2C products at scale (500,000+ MAU), ideally in consumer health, education, or lifestyle appsProven ability to drive end-to-end product development- from idea to launch, iteration, and optimizationGamification and behavior design expertise
Experience designing habit-forming features (e.g., streaks, badges, lotteries, or reward systems)Strong understanding of behavioral psychology, motivational design, or consumer engagement frameworksBonus : background in wellness, digital health, or mobile gamesUser-centered design and experimentation
Proficient in Figma for wireframing and collaborating on user flows and journeysFamiliar with mobile UX best practices for daily routines, feedback loops, and micro-interactionsExperienced in designing, running, and analyzing A / B tests and product experimentsData-driven product thinking
Skilled at interpreting engagement funnels, retention curves, and behavioral dataComfortable using tools like Mixpanel, Amplitude, or Looker to inform and validate product decisionsAble to define, track, and optimize product KPIs (D1, D7, D30, streak adherence, etc.)Collaboration and communication
Excellent English communication skills for cross-functional and global team alignmentStrong project ownership with the ability to independently manage priorities and influence stakeholdersEducation
Bachelor’s degree in Product, Business, Psychology, Engineering, or a related field is a plusWhy Join Elfie?
We're a global start-up that is mission-led, and fiercely product-driven.
We're building something that improves lives - and we're doing it with a culture of trust, freedom, and high performance.
About Elfie
Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world’s largest self-reported medical record platform — across all therapeutic areas.
We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.
Try Elfie for yourself by downloading it on the app store.
What Now?
Apply today for immediate consideration! Got someone in mind? We offer a referral reward if your recommendation is hired. Contact Talent Acquisition for more info.
