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marketing manager

The International Modern Arabic SchoolKuala Lumpur, Kuala Lumpur, Malaysia

2 hari lalu

Penerangan pekerjaan

JOB SUMMARY

The post holder will be responsible for creating, planning and project-managing a range of marketing materials, events and campaigns to a variety of stakeholders, including current and prospective parents, community and media, in both print and digital form. The post holder will report directly to the General Manger and will also work closely with the Admission Team as well as IT Team.

The post requires good experience in schools' marketing and an appreciation of the aims of independent education. It requires autonomous decision-making on print, digital and design projects and a high level of project management skills, broad working across the school community and the management of the Marketing and Events Team. The post holder will be responsible for liaising with Common Room and other teams to come up with solutions to marketing and communications needs.

The Marketing Manager will have overall day-to-day management of digital, print and social communications across the School and Prep School.

MAIN DUTIES & RESPONSIBILITIES

Advertising and Brand

To work with advertising agency to book space and design adverts, ensuring all in budget and on time
To manage ongoing liaison with schools guides and publications re opportunities, late space and features
To develop logos and style guides as needed
To be the Brand Guardian for all print, digital and publications, ensuring correct colours, typefaces, crests are used throughout

Publications

To design new and bespoke publications for various school needs

To project-manage the publication of school matters

To manage reprints and updates to ongoing publications

To work with the Marketing Coordinator to print publications on time and on budget

To take responsibility for advising on publications requested by other departments

Events

To project-manage events in the school marketing calendar

To take overall responsibility for developing and managing events such as Culture Forums and The Arabic Language Day

To help with the design of conferences and forums and to project-manage conferences and feeder school events

To book speakers to school events and project-manage them

Media

To build relationships with journalists and create regional opportunities for stories and features

To work with Media Agency to capitalise on national stories and opportunities

Digital

To manage web content and development

To plan and oversee any re-designs of school websites

To draft and edit website content

To plan social media campaigns across the schools and oversee content

To work with Admissions to create bespoke campaigns on social media to fulfil recruitment needs

To manage the analysis of social media, preparing six-monthly reports

Photography & Film

To manage the development of short films

To work with internal and external film specialists to plan and develop content for the websites' management

To undertake a full review of the marketing and events programmes across both schools, coming up with new ideas to develop and project-manage

To meet regularly with other teams to develop new marketing solutions

To manage the day to day workload of the Marketing Team at both schools

Qualifications and experiences

At least a Bachelor's Degree in Marketing or a Business Degree.

3 years or more of experience in the same field.

Technology training and an understanding of design and media production is a plus.

Job Types : Full-time, Permanent

Pay : From RM5,000.00 per month

Benefits :

Free parking

Health insurance

Maternity leave

Parental leave

Professional development

Application Question(s) :

How much is your expected salary?

If working, how long is your notice period?

Experience :

Marketing : 3 years (Preferred)

Language :

English (Required)

Work Location : In person

Buat amaran kerja untuk carian ini

Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia