Conduct user research and interviews to gather customers' pain points, evaluate the findings and produce customer-centric solutions.
Work closely with squad members to develop personas by understanding business objectives and analyzing the existing data.
Architect UX flows, develop prototypes and supportive documents to effectively communicate design approach.
Conduct usability testing to validate the prototypes.
Analyze and prepare reports based on the findings and propose recommendations.
Lead and guide the UI team in bringing UX from all touchpoints to reality.
Key Responsibilities
Design innovative and user-centric product experiences by aligning with business objectives. Unify the experience across all products and platforms.
Conduct interviews and UX research to identify pain points and opportunity gaps.
Analyze the data and co-create personas together with squad members.
Influence project feature prioritization based on the research insights and business value.
Facilitate workshops to discover, ideate, and prototype the user journey.
Design UX flows and prototypes. Be adventurous to challenge traditional processes, proposing the ideal and optimized user experience.
Conduct usability testing on prototypes, identify flaws in the design and modify accordingly. Iterate until the solution is ready to be released in the market.
Present design decisions to stakeholders, articulating rationales persuasively to obtain approval.
Keep up to date with UX trends, proactively sharing knowledge with the team.
Work collaboratively with UI Designers and developers to align overall user experience.
Able to juggle multiple projects concurrently.
Requirements
Bachelor’s Degree or above in digital design, Human Factors Interaction, or equivalent.
Any related accreditation in UX research, Design Thinking, or Agile is advantageous but not compulsory.
Minimum 3 years of working experience in user experience design.
Minimum 5 years of working experience in UI development for web and mobile platforms.
Have a solid portfolio, with a proven and successful record of delivering end-to-end product design.
Ability to advocate for ideal user experience and communicate its impact.
Strong problem-solving and analytical skills.
Self-motivated, dedicated, organized, and result-oriented, with an eye for detail.
Excellent communication skills in both written and oral. Ability to resolve conflicting requests and directions with constructive recommendations / solutions, weighing pros and cons in view of business goals and research findings.
Team management skills.
Investigative, data-driven, always striving to think outside the box to approach challenges while balancing business needs.
Strong interpersonal and people skills to enable data gathering through UX research and also to collaborate in cross-functional settings.
Well-versed in UX research and possess practical experience.
Ability to facilitate workshops and manage group dynamics.
Proven experience in UI / UX development for multi-platform.
Fluent in a broad range of design and prototyping tools such as Figma, Adobe Cloud, etc.
Working experience in financial services, online payments, or e-commerce is a plus.
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Senior Designer • Malaysia, Malaysia
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